Sun.Sep 25, 2011

The Effective Marketer

Trending Sources

Can you make money managing social media?

grow - Practical Marketing Solutions

In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up. I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. I’m not not saying this is recommended or ideal! ” Medium-sized companies.

B2B marketing sector bounces back: 57% report rising budgets

The B2B Research Blog

To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading. The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. In the meantime, here’s a sneak preview. A key beneficiary of this spend, agencies, have also experienced a fillip.

Blogging and Content Marketing: Results Versus Personality


A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing

Sunday Post: TED Talk on Standing Out with Seth Godin

Fearless Competitor

We’re passionate about the need to differentiate your offerings. This is an important topic for B2B companies , as buyers see them as all alike. In fact, when I was the special guest on HubspotTV last Fall, I was asked for my marketing take-away of the week. I said “ Think Different. “ Seth was a keynote speaker at the Aprimo Marketing Summit. I hosted of the B2B track there. In fact, I’ve been invited to write an article on standing out (differentiation) for “If more companies listened to ( Find New Customers) a lot more would be sold.”

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.