Product Marketing and Analyst Relations
The Effective Marketer
NOVEMBER 12, 2019
There isn’t a product marketer who hasn’t worked in some way with analyst relations. Whether helping prepare a briefing, giving one, or helping create a “quadrant” or “wave”, product marketing is a fundamental piece of any A/R strategy. Since I’ve taken many falls and learned along the way how to work with analysts, I wrote a blog post on Medium based on a presentation I recently gave at the Product Marketing World conference.
Let's personalize your content