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Know When To Fold ‘Em

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Ah yes – you know where that line comes from, don’t you?  While country music is not necessarily my go-to choice of music genres, I really love the song The Gambler by Kenny Rogers.  I love it for a couple of reasons, really.  Growing up, I can remember listening to it in my parents’ living room, on their 8-track player no less!  How does this relate to teleprospecting, though?  Get rid of them. 

Sales Managers, and Why Yours May Need to Move On

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One of my favorite scenes from Office Space is when the Bob’s (you know, the pair of consultants whom Lumbergh brings in to weed out the non-essential employees), meet with middle manager Tom Smykowski.  Tom’s a little nervous to meet with them, as the precedent’s been set that if you don’t really give them a reason to keep you, the Bob’s suggest you leave. 

Top 100 Qualities of a Great Teleprospecting Rep – #80: Inventive

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Okay, if you’ve got a stick of gum, a paper clip, three pennies, a ball made of rubber bands, and an acorn who are you?  A lot of folks may say that you’re the contents of the front pocket of a seven year old boy, but they would be wrong.  Actually, the real answer is a flame thrower if you’re in the hands of one Angus MacGyver – yes, THE MacGyver.  You remember him, right?  They guy with a penchant for getting out of inescapable situations by creating some contraption out of things he’d find on the ground or in his or a partner’s pockets.  Now, the fact that the guy was inventive? 

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Before You Build an In-House Teleprospecting Team

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So you’re thinking about building an in-house teleprospecting team, huh? mean, someone has to follow up on all of those inbound leads you’re getting, right? Maybe you’re hosting webinars and need those attendees followed up on, right? The most logical thing to do would be to build some sort of qualification machine to follow up on all the contacts you’ve got from all of the marketing programs/events/campaigns you’ve run (and more than likely never got around to getting in touch with). You could give them to your sales guys, no doubt. It all depends on what your background is. Earn your keep.”

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Point – Counterpoint: Using Calendar Invites for Lead Gen

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So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!)  However, I did want to use this opportunity to spring board into another Point – Counterpoint on The CRAP Report.  Mike’s article, entitled Appointment Setting: Was I Duped? really struck a chord with me. 

A Sale on Every Call

The CRAP Report

As I perused my TweetDeck this morning, I noticed Garth Moulton’s ( the world’s biggest rolodex Jigsaw’s VP of Community and co-founder) blog entry from yesterday, “ Cold Calling is not even on the Endangered List.”  Great blog entry where Garth concludes with the following: “So the truly efficient organization (I’m talking B2B here) has to have at least a couple people (researching first!)

Hiring for Sales and Teleprospecting

The CRAP Report

I read a blog today from the inside sales consulting firm The Bridge Group’s Patrice Murray.  Patrice highlighted a post from Dave Kurlan ’s blog , where basically Dave shared a story of a time where he was giving a presentation on a Sales Hiring Webinar.  Dave was asked why, if his process worked so well, were more people not using it.  Photo courtesy of LisaDeeRN  via Flickr.

How Do You Maintain a High Performing Teleprospector?

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Now, I’m not really much of a racing fan, car, horse or otherwise.  What I do know about the sport of racing, however, is that whatever method you choose to use to race, you’d better make sure that it’s in top shape.  It always amazes me, whenever I do catch an auto racing event on TV, is how fast the pit crews are when a car comes in.  Even for a flat tire, they’re so fast at changing them!  They have to be though, right?  I mean, there’s a ton of money riding on those races.  You can see where this analogy is going, right?  Inspire them consistently. Keep them challenged. What do you think? 

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

No Time Today…

The CRAP Report

Hey everybody! Been real busy today, so unfortunately I have nothing original to share with you. . Do not fret, though! . Craig Rosenberg, marketing and  lead generation expert also known as the Funnelholic, has come to the rescue!  Today, Craig posted a great blog article over at his site, where he is creating The Marketing Hipster Dictionary.  What a great idea!  Basically, what he’s doing over the course of a couple of different entries (today and next Thursday), is compiling a list of terms that are used not only on his site, but throughout the sales and marketing space.  Great job, Craig!

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Top 100 Qualities of a Great Teleprospecting Rep – #36: Determined

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Facing the threat of having to move due to the foreclosure of their respective homes, seven teens from Astoria band together to find the buried treasure of a one-eyed pirate named Willie in hopes of saving their neighborhood.  That, in case you weren’t aware, sums up Steve Spielberg’s The Goonies.  They had a lot of different characters to the group:  Mikey was the leader.  Thanks!

Teleprospecting Teams – 3 Ways to Get What You Need From Them

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You know, I think depending on the age of the person you talk to, they’re always going to tell you that “their&# era of NBC’s Saturday Night Live was the best.  For me, I really enjoy a lot of the different casts that SNL has put together over the last 36 seasons.  One of the cast members that always had me laughing was Mike Meyers.  What do we need inside teams for? 

Sales Prospecting Lessons from New Jack City

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Where were you in March of 1991? . Me?  I was getting ready to graduate high school in a few months.  I had been completely immersed in all things hip-hop and R&B, including going nowhere without my black LA Raiders Starter cap.  That month, New Jack City , was released to theaters nationwide, and I had to be there to see it.  The lesson here?  What do you think? 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Follow Friday Blog Post, Take Two

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Maybe you’re asking yourself, “Self, who should I follow on Twitter?&#  Maybe you’ve asked yourself that and have made your way here, to The CRAP Report.  If so, you can check out two posts below to see who I suggested you follow two months ago. Maybe you’ve followed all of those folks and are looking for more. still think the Follow Friday blog post is a good idea.

The CRAP is Back!

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Sometimes you think your life is going one way, and then just when you’ve settled back into its groove, life decides to bring you in a completely different direction. That’s what’s been going on with me anyways. Be on the look out for new blogs and articles right here on The CRAP Report very soon! Photo Credit: Jason Alley via Flickr

Follow Friday Blog Post

The CRAP Report

In response to Chris Brogan ’s tweet and subsequent blog post about turning Twitter’s Follow Friday into a more expanded blog entry, detailing why you think people should follow your recommendations, here’s my entry – The CRAP Report’s #FollowFriday list: . Plus, he’s got GREAT taste in music.  . abneedles – Adam Needles , from SilverPop, offers fantastic data and stats on B2B marketing. 

Interview with David Meerman Scott

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So, without further adieu, here’s my interview with David Meerman Scott: What was the impetus for writing “The New Rules of PR and Marketing?”. I’ve been doing a lot of the things in the book before I wrote the book.  Not to just to reach the media, but to get into the search engines.  No one was talking about that at that time.  There were actually people in tears!  Doing what you’re doing now. 

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

You Can’t Expect to Hear “No”

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Did you ever have a Magic 8-Ball ?  You remember that, right?  You ask it questions, shake it up, and then look at the bottom of the ball to see which side of the twenty-sided die inside floated to the top.  And what do you think happened?  They said “no” and hung up on me more often.  But was it because I was expecting them to?  I think so.  . Focusing on what has already happened does no good. .

Management Motivation from Jay-Z

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Where do you get inspiration from?  How do you get them to do that if you’re feeling burned out yourself?  If you’re a manager of BDR’s, you can’t afford to burn out.  You can’t afford to do anything BUT burn bright.  You’ve got to keep yourself ablaze if you expect your reps to even glow , so how do you do that? . For me, I listen to music.  Music like Jay –Z and Alicia Key’s Empire State of Mind. 

Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking

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Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph.  I just want to make sure you understand that.  Skip the next paragraph and move on to the next one if you don’t want this season to be spoiled. You’d have to get pretty creative, right?  THAT’S creative thinking.  You know what?  Don’t believe me?  What do you think?

Greasing Marketing and Sales

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HubSpot’s blog featured a guest entry yesterday from Sales 2.0 CEO Nigel Edelshain, entitled “ What the Heck is Sales 2.0 (& Why Should I Care)? ”  Nigel, as I found out in the article, is the man who coined the term “Sales 2.0:”. Sales 2.0 is about sales people using Web 2.0 tools and social media to sell more effectively. Photo Credit:  ralphbijker via Flickr.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

How Often do You Rewrite Your Story?

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Steve Richard, co-founder for sales training organization Vorsight, wrote a guest blog article yesterday for sales strategist Chad Levitt’s  New Sales Economy  Blog. The article, entitled “ 11 Sales Tips for Cold Calling and Prospecting ,&# offered some good insight into making the most out of each and every attempt to get in touch with your potential buyers.

Selling Must Be About Buyers

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I read a great blog article today from Ardath Albee, B2B marketer and strategist.  The post, entitled What’s the Cost When Sales Tries to Do it All? , was found on the Customer Collective website, and in it, Ardath shared some of her thoughts on CSO Insights’ new 2010 Sales Effectiveness Study.  For marketing, for sales and for customer retention. You should check it out, too. 

Keep Your Teleprospectors from Becoming LOST

The CRAP Report

If you’ve got an in-house team of B2B lead generators or maybe you’re partnering with a vendor to provide you with sales qualified leads, naturally you want to make sure that the folks representing you and your organization over the phone are as effective as possible.  Ensure they know who they’re calling. Know when to call your prospects. Help them to control the conversation. What do you think? 

Round Two…

The CRAP Report

On Tuesday I shared with you a link to lead generation expert The Funnelholic’s The Marketing Hipster Dictionary, Part I.  Today, he posted part two with some help of folks like The Lord of The Leads Tom Scearce (on Twitter @TLOTL ) and  Chris Jablonski (on Twitter @cjablonski ).  The Funnelholic certainly more than gets by with a little help from his friends, adding words like “Return on Contribution” and “Buyer Engagement.” . My favorite: . You can check out The Marketing Hipster Dictionary, Part II  here. Nice work guys!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Teleprospecting Lessons from Guns N’ Roses

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Man, the summer of 1987 when I discovered Guns N’ Roses ’ first release, Appetite for Destruction , was a good one.  I think I listened to their first album (cassette tape actually) so much that I probably needed to buy a second one.  My sister hated them, and would get mad at me every time I wanted to watch their videos on MTV (when they actually played videos).  In my opinion, there wasn’t a bad song on the whole album.  Do you have any like that in your music collection?  guess for starters, let’s take a look at the title of the album.  That just sounds lame all around!  What do you think? 

How Do Your Prospects Want to be, well, Prospected?

The CRAP Report

Think about your prospects for a minute.  You’ve probably got a list or a database chock full of folks that you really want to do business with.  Sure you want to do business with them because that means money for you and your organization, but I’m sure there are those that you want to do business because of the weight that their name carries in their respective industries.  Now take a minute and think about how you reach out to those folks, from a teleprospecting perspective.  This question came to me today after reading a blog entry in the Marketing Mélange by Mike Frichol. What do you think? 

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog? This is valuable real estate!

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY. RESULTS.