Wed.Dec 07, 2016

The CRAP Report

Trending Sources

The B2B Value Sale is Actually Three Distinct Sales

B2B Marketing Insider

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. significant cause is sellers haven’t realigned messages, sales conversations, and sales […]. Sales Alignment

How to Create an Annual Marketing Plan [Free Tool]


Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. Of course, this type of planning takes a lot of time and effort. So, what do you say?

5 Ways Retailers Can Close Out The Year With A Bang

B2B Marketing Insider

We are rapidly approaching the end of another fiscal year! How has your retail business performed? Whether it’s been an outstanding year or an utterly forgettable one, there is always more you can do to enhance sales in the closing weeks of Q4, and to finish up this year with a bang. Rethink Your Mobile […]. Marketing Strategy

Business-to-business (B2B) pricing strategy research – part 1

The B2B Research Blog

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points.  That’s where market research comes in.  It informs pricing strategy by revealing likely levels of demand, revenue and profitability under different pricing scenarios. There are four main techniques used in pricing research and I’ll explore them all in this and my next blog post (all in plain English, with real-life examples you’ll be pleased to hear).  Gabor-Granger.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.