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What does the art and science of marketing really mean? Your thoughts?

chiefmartech

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? As a reminder, the early bird “beta rate” for MarTech tickets expires this coming Saturday, April 1 — yes, really, April 1. Your thoughts?

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