October, 2006

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B2B Lead Generation Blog: Targeting Your B2B Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Computerworld Relates BPM to Customer Experience Transparency (But Not in Those Words)

Customer Experience Matrix

According to Computerworld ( www.computerworld.com , October 30, 2006, “BPM Is Helping Firms Control Critical Business Processes”), Business Process Management (BPM) has graduated from improving departmental processes to coordinating mission-critical activities across an enterprise. Click here for the article. That’s nice. But what’s really important from a Customer Experience Management perspective is the article’s claim that BPM provides transparency to both managers and customers about the pr

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My Ask.com Search Engine Optimization Success

Anything Goes Marketing

How can blogs affect marketing campaigns? Very easily actually. I wrote a blog post about a Nissan Sentra ad campaign called " 7 Days in a Sentra " that I didn't think was all that great. My blog post was called 7 Days in a Crapbox (Nissan Sentra). I've actually received a tremendous amount of traffic from all of the major search engines except for Yahoo.

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Social Networking - On Second Thought.

WebMarketCentral

No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more. In fairness however, the problems noted in the last post here pertained mostly to B2B sites: of the 24 social networking sites reviewed by Kibibi Springs , only three -- LinkedIn , Ryze , and Spoke -- are B2B-oriented sites.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Does Eloqua Compete with Aprimo and Unica?

Customer Experience Matrix

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. They go head to head with likes of Aprimo and Unica and are beating up on them. MRM is not something Eloqua does now, but I would expect them to in the future.

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CSO Insights Study Favors On-Demand CRM

Customer Experience Matrix

I’ve never met Jim Dickie at CSO Insights ( www.csoinsights.com ) but have always been impressed by the thorough, objective (and concise!) nature of his reports on sales methods and technologies. The most recent, “On-Demand Versus On-Premise CRM: Are There Performance Differences?” lives up to expectations. Amid the contradictory and self-interested vendor claims of success for their products, CSC Insights’ surveys of over 2,500 companies found a clear winner: on-demand systems (a.k.a, hosted, a

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Headlines We Thought We'd Never See: "Wal-Mart's Chief Says Chain Became Too Trendy Too Quickly"

Customer Experience Matrix

I know I've already posted today and there are other things I should be doing. But before yesterday's paper vanishes into recycling, I did want to record that headline from The New York Times Business Section on October 25, 2006 for posterity. There must be some deep Customer Experience Management lesson in there somewhere, but mostly I think it's funny.

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Measuring the Customer Value of Non-Customer Decisions

Customer Experience Matrix

One of the bedrock propositions of Client X Client’s approach to Customer Experience Management is that ALL business decisions should be measured by their impact on customer lifetime value. That sounds simple and dramatic enough to be memorable, which may be reason enough to say it: after all, a good part of what we’re doing is evangelism, and a simple, clear message is critical for effective communication.

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Ponemon Institute Study Highlights Impact of Data Breaches on Customer Value

Customer Experience Matrix

The Ponemon Institute ( www.ponemon.org ) earlier this week released its second annual study on the cost to companies of data breachers. The study, “2006 Annual Study: Cost of a Data Breach”, was sponsored by PGP Corporation ( www.pgp.com ) and Vontu, Inc. ( www.vontu.com ), which both sell data protection technologies. It is available here on the PGP Web site.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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QualPro Applies Multivariate Testing to Marketing

Customer Experience Matrix

As loyal readers of this blog know, multivariate testing is one of the techniques I feel are critical to advancing the art of Customer Experience Management. This is because MVT allows systematic analysis of the factors affecting the outcome of a process. Without a systematic approach, it’s impossible to understand or predict the long-term impact of changes in the Customer Experience.

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B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Aberdeen Group Study Raises Question about Marketing Serivces Providers

Customer Experience Matrix

Aberdeen Group ( www.aberdeen.com ) recently released “The Precision Marketing Benchmark Report”. It found that companies making “best in class” use of precision marketing tools—which apparently means treating customers differently based on their value—enjoy higher customer retention, cross-sell and up-sell revenues, and customer satisfaction than companies that don’t.

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[x+1] Product is Better than Its White Paper

Customer Experience Matrix

[x+1] ( www.xplusone.com ) offers some pretty intriguing technology for online conversion optimization—that is, it automatically identifies customer segments based on behavior and demographics and determines the most productive offer for each segment. Founded in 1999 and previously known as Poindexter Systems, it has an impressive track record and substantial credibility.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Overcoming a Bad Customer Experience

Customer Experience Matrix

I received an email this morning from HyperOffice ( www.hyperoffice.com ) but I don’t know what it was for. Which is exactly their problem. HyperOffice offers hosted versions of common office functions such as group calendars and project management. I took a detailed look at them a couple of years ago and was impressed by quality design at an extremely low price—about $5 per person per month then, still under $10 per month today.

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Customer Respect Group: Wish I'd Thought of It First

Customer Experience Matrix

A press release from The Customer Respect Group ( www.customerrespect.com ) last week announced results from a survey of how “High-Technology and Computer Industry” companies treat their customers online. (Short answer: a bit better than average except that they’re really bad at answering emails.) But who is the Customer Respect Group? A look at their Web site shows they visit corporate Web sites, score them on a 100 or so elements, and sell the results to anyone who is interested.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Putting Value on Building Community

Customer Experience Matrix

I spent a little more time at shop.org yesterday, finishing up my tour of the exhibit hall. One set of vendors that caught my eye were those helping companies to engage with customers outside of the normal purchasing process. These include services that let customers write and post product reviews, from Bazaarvoice ( www.bazaarvoice.com ) PowerReviews ( www.powerreviews.com ), and on-line customer training from Powered ( www.powered.com ).

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B2B Lead Generation Blog: How to Become a Thought Leader and Attract Customers

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Marketing Programs and Customer Experience Management

Customer Experience Matrix

Bear with me on this one. At the risk of seeming pedantic, I want to discuss the difference between the purchase process and the customer life cycle. The purchase process is a sequence of events, such as awareness, trial and repurchase. The customer life cycle is a set of states, such as new customer, active customer, and lapsed customer. One describes concrete activities, such as going to a store or making a payment; the other describes artificial constructs such as customer segments or relatio

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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KNOVA Wins at Buzzword Bingo

Customer Experience Matrix

This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). Indeed, some sarcasm may still be in order, given that KNOVA has decided it delivers something called an “Intelligent Customer Experience”. I’m sorry but that’s not an informative label. Nor are matters clarified by learning that KNOVA brings “the power of Web 2.0 to the enterprise.

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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Where do Your Email Newsletters go? Email Heaven?

Anything Goes Marketing

Does your company have an email newsletter? If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. What typically happens to these email newsletters after you hit the "send" button?

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Writing a White Paper? Read The Following Book

Anything Goes Marketing

Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need. Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper?

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Winner of the One Million Blog Award

Anything Goes Marketing

Anything Goes Marketing has been selected as a "Better Blog" according to One Million Blog. I'm not really sure what that means but I'm allowed to put this award logo on my blog and that's pretty cool. Yay me! Chad H. Tags: blog awards , one million blog. Tags: awards.

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7 Days in a Crapbox (Nissan Sentra)

Anything Goes Marketing

After I blogged about a great campaign to advertise the Honda Element , I saw another car campaign by Nissan that had a good idea but will probably fail miserably. It's called " 7 Days in a Sentra " and the idea is that comedian Marc Horowitz will actually be living in this Sentra for 7 days under some really strict rules. They have a film crew that is filming his day to day activities of what real life is all about living in a Sentra.

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How to Improve Paid Search for B2B Lead Generation

Anything Goes Marketing

Do you feel like you're wasting your marketing dollars on paid search and not getting the ROI you were expecting? Are people not hitting "Contact Sales" once they get to your site from a search ad? What do you do? Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter