Thu.Feb 07, 2013

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Customer And Content Are King In The Future of Marketing

Marketing Insider Group

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. That’s why in this Future of Marketing series, we are looking for the guidance and advice from the best minds in our industry.

Planning 179
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Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost.

Twitter 158
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Marketing surveys are wrong

Biznology

Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research.

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Oreo “Cremes” the Big Game

Convince & Convert

Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme? It all started on January 31, when Oreo teased on Instagram, “Are you cookie? Or are you creme?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?

Adobe Experience Cloud Blog

by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition. I think that sucks, but there is an enormous budget deficit (imagine that) that the USPS needs to close.

Open Rate 105

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11 Steps to Make Sure Your Next Webinar Is a Total Flop

Hubspot

So, you’ve decided to host a webinar. Great idea! Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? That's a whole different ball game. If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for. not to mention a host of things that could go wrong along the way.

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What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Barbara Kantorski, Office Administrator at Tecogen , Greater Boston Area. “Everyone here is so thrilled with the complete makeover eMagine gave us… the new marketing messages we use every day, the “plug & Leaf logo we a

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How to Capture More (and Better) Lead Intel With Progressive Profiling

Hubspot

Raise your hand if you hate filling out forms! So if I had to guess, I'd bet that a lot your hands are raised right about now. Heck, so is mine! But any savvy inbound marketer knows that forms are the way of the online conversion world. After all, how would we generate and reconvert leads as effectively without them? But as you can understand from all the hand raising, from a website visitor's perspective, forms are a rather annoying part of redeeming offers on the web.

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Creativity in Content Marketing: How to Unlock the Necessary Spark for Success

SnapApp

What makes content marketing effective? Is it the technology? Is it the "virality" of social sharing? Is it the focus on delivering value? Is it the appeal to human nature and emotions? To be blunt, it's all of the above -- under the umbrella of creativity. Well-executed content marketing campaigns that deliver the desired results take all the tactical appeals and components necessary for meeting business objectives and wrap them up in creatively packaged ways.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Key Preparation Steps in B2B Link Building Outreach

KoMarketing Associates

If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution expertise is. You also understand the luxury of preparation. Call center environments require you to react very quickly to customer information and it’s in product expertise that more productive communication can be made.