markempa
APRIL 1, 2012
Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. The key to navigating your way to a sales-ready lead is navigating through individual personalities.
Convince & Convert
APRIL 1, 2012
Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab.
Convince & Convert
APRIL 1, 2012
Gary Vaynerchuk often warns against the “ 19 year old dude move ” – when over zealous businesses try to close the deal on the first social media transaction. Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab.
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