Chris Koch

FEBRUARY 4, 2012

You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike).

Thought Leadership 171

Thought Leadership B2B Thought Leadership Social Media Twitter 171

NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

Lead Generation 169

Lead Generation Paid Search Agency Generation Customer Surveys 169

B2B Memes

FEBRUARY 4, 2012

Mesquite Dunes, Death Valley, CA. I don’t claim to be much good at photography, but it’s one of my more diverting hobbies. Last month whilst in Death Valley on holiday, I crawled out of bed well before dawn in order to catch sunrise at the Mesquite Dunes. I was not alone. In fact, there were so many other photographers there, that it was a challenge to frame any shot without one in it.

Order 116

Order Best Practices 116

Digital B2B Marketing

FEBRUARY 4, 2012

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands.

Lead Gen 110

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 110

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales