| | | The Content Factor | | | | 17 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR MAY 16, 2011 Cool Tools Series: Repurpose Content on Brainshark In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools | THE CONTENT FACTOR AUGUST 1, 2011 Is Perfect the Enemy of Good When it Comes to Corporate Content Marketing? Everybody wants everything to be perfect, and this is especially true of corporate content. Catching typos, making sure everything is grammatically correct and on message—those are certainly table stakes for corporate content. But what about legal review, approval by various subject matter experts, review within the marketing chain of command and third party approval from customers and industry analysts? Is touching base and “covering off” with everybody absolutely necessary? read more. Content Marketing | | | | | |
| THE CONTENT FACTOR JUNE 15, 2011 Content Strategy, Straight Up A wonderful discussion thread was started by Own McDonald in the Content Strategy group on LinkedIn, with this challenge: I challenge any CS group member to offer a working definition of content strategy that's light on industry-speak and easily digestible for the average marketer in 100 words or less. Straight up. It started in January and is still ongoing. There is more great insight here than can be packed into 100 words. read more. Content Marketing Content Strategy | THE CONTENT FACTOR MAY 3, 2011 More Cool Tools Applied to B2B Marketing: Video Capture Since email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Or even make a sales presenation? read more. Multimedia Tools | THE CONTENT FACTOR MAY 9, 2011  Now on YouTube: Our White Paper Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more | THE CONTENT FACTOR DECEMBER 6, 2011  What Can Food Trucks teach us about social marketing Much has been written lately about social media. One of the more interesting uses of social media involves food trucks and how they are using social to find and communicate with customers. This recent post from The Chempetitive Group is typical of what marketing experts are saying. read more | | | | | | | |
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THE CONTENT FACTOR | TUESDAY, APRIL 19, 2011 LiveScribe: Groundbreaking Tool for Content Creators
I have a new toy. It's really an amazing tool that gives my writing more detail, makes me more responsive to the marketing managers and subject-matter experts I work with, and saves me a ton of time. But it's so fun to use that it feels like toy. read more. Better Corporate Writing Writing Tools MORE >> -
THE CONTENT FACTOR | TUESDAY, MARCH 1, 2011 Sales and Marketing: Let Worlds Collide
At a recent Focus Roundtable on Sales and Marketing alignment (or the lack thereof), we acknowledged the frequently discussed differences between the people who work in sales jobs and the people who work in marketing jobs. Marketing people think of their company’s prospects as a either a homogenous group or grouping of groups (segments), and they communicate with these groups through vehicles that are designed to reach masses of people. read more. Business to Business (B2B) Sales and Marketing Alignment MORE >> -
THE CONTENT FACTOR | FRIDAY, JANUARY 21, 2011 Sales & Marketing Alignment: An Intriguing Question
I'm looking forward to serving on the panel of Focus.com's Roundtable on January 28, "How To Achieve Stronger Marketing & Sales Alignment." The panel is a well-rounded group of experts on both the Sales and Marketing sides, and I expect the discussion to be lively. read more. Business to Business (B2B) Marketing Automation Sales Support MORE >> -
THE CONTENT FACTOR | WEDNESDAY, JANUARY 26, 2011  Case Study Winners: It’s a Program, Not a Project
In a recent post, I told about my favorite discovery as we interviewed B2Bs for our new white paper, “ Secrets of Case Study Winners.” That discovery was that the “winners” created bene read more. B2B Case Studies Business to Business (B2B) Content Marketing MORE >> -
THE CONTENT FACTOR | THURSDAY, AUGUST 25, 2011 Best Steve Jobs Quotes
- Google Fights Back Against Content Farms THE CONTENT FACTOR | THURSDAY, FEBRUARY 17, 2011
- Solving the Content Creation Conundrum THE CONTENT FACTOR | WEDNESDAY, AUGUST 31, 2011
- Please Accept This Interruption THE CONTENT FACTOR | MONDAY, APRIL 25, 2011
- Marketing Success: When Buyers Self-Select THE CONTENT FACTOR | WEDNESDAY, FEBRUARY 23, 2011
- Case Study Winners: It’s About the Client THE CONTENT FACTOR | TUESDAY, JANUARY 18, 2011
- RPM: Keep the Big Ideas Coming THE CONTENT FACTOR | MONDAY, JUNE 6, 2011
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