| | | The Content Factor | | | | 58 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR SEPTEMBER 13, 2010 Why Outsource B2B Content Marketing? Reasons Abound. Our friend Junta Joe blogged recently about the reasons to outsource, not in-source, your content marketing. The thrust of Joe’s post is that marketing managers need to focus their energy elsewhere. He plugs an upcoming report, but I’d like to elaborate some thoughts in the meantime. read more. | THE CONTENT FACTOR APRIL 20, 2010 How To Craft Content to 4 Stages of the B2B Buying Cycle I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's? They can brainstorm titles for white papers all day, but not be confident that one content theme will be any more effective than another. read more. | | | | | |
| THE CONTENT FACTOR JULY 6, 2010  Dig Deep with B2B Buyer Personas Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. read more. | THE CONTENT FACTOR MARCH 10, 2010 The Call to Action Has Become a Call to Knowledge As many have said, the B2B "sales cycle" is becoming a "buying cycle" where the prospect has control over the relationship. Although the graphic of the sales funnel will be with us forever, the days are numbered when Marketing and Sales can claim to be the ones moving prospects through the funnel. In the social media world, prospects move when they want to move. read more. | | THE CONTENT FACTOR DECEMBER 9, 2010  Love Your Vendors, Get Tough with Your Clients I recently heard this advice from an experienced business consultant: instead of loving your clients and being tough on your vendors, it's time to love your vendors and get tough on your clients. His rule-of-thumb is contrary to conventional wisdom ; I was intrigued and asked him to elaborate. read more. Business to Business (B2B | | | | | | | |
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THE CONTENT FACTOR | MONDAY, MAY 17, 2010 It's Still B2B to Me
Marketing expert David Meerman Scott blogged last week about Boeing's new web site as a stellar example of brand journalism --a term he defines thus: Brand Journalism is not a product pitch. It is not an advertorial. It is not an egotistical spewing of gobbledygook-laden corporate drivel. read more. MORE >> -
THE CONTENT FACTOR | TUESDAY, JUNE 22, 2010 Crusaders and Shepherds: Lessons for B2B Marketers
I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. read more. MORE >> -
THE CONTENT FACTOR | WEDNESDAY, APRIL 28, 2010  Craft Content to the Buying Cycle: Stage 1, the Unaware Buyer
Does your prospect need a whack on the head? If he is an Unaware Buyer, he doesn’t care about your product, even if he needs it. And he certainly doesn’t care about your webinar or your trade show booth. The challenge with the Unaware Buyer is that he goes out of his way to avoid any sales pitch, because he doesn’t think he needs to buy anything. read more. MORE >> -
THE CONTENT FACTOR | TUESDAY, OCTOBER 19, 2010 Your Great Content Isn't Great Enough
Please retweet: You can get more retweets now. Ask me how. The following headline on today's SmartBrief on Social Media caught my eye--which it was carefully designed to do: Why great content is never enough As one who works for an outfit called "The Content Factor," my interest was piqued. Dan Zarrella has researched the characteristics that make content retweetable, and quality isn’t one of them. read more. MORE >> -
THE CONTENT FACTOR | THURSDAY, SEPTEMBER 23, 2010 Multimedia Content on the Web: No Longer "New" Media
A popular video about social media quotes the statistic that YouTube is the #2 search engine after Google. read more. MORE >>
- One-Purpose Email Marketing: The Golden Rule THE CONTENT FACTOR | FRIDAY, SEPTEMBER 3, 2010
- What's in a Lead Source? THE CONTENT FACTOR | THURSDAY, AUGUST 12, 2010
- How to Attract Readers: Turn the Solution Around THE CONTENT FACTOR | THURSDAY, JULY 29, 2010
- How to Shine: a B2B Personas Case Study THE CONTENT FACTOR | WEDNESDAY, JULY 28, 2010
- Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing THE CONTENT FACTOR | THURSDAY, JUNE 17, 2010
- Dirty Jobs: Public Relations for BP THE CONTENT FACTOR | FRIDAY, JUNE 11, 2010
- Craft Content to the Buying Cycle: Stage 3, the Engaged Buyer THE CONTENT FACTOR | MONDAY, MAY 3, 2010
- B2B Publishers: Guardians of Truth THE CONTENT FACTOR | MONDAY, APRIL 12, 2010
- It's Time for Alacrity THE CONTENT FACTOR | WEDNESDAY, DECEMBER 15, 2010
- Don Draper Wins with Emotion (Part 3 of a series) THE CONTENT FACTOR | FRIDAY, OCTOBER 29, 2010
- Don Draper Wins with Emotion (Part 2 of a series) THE CONTENT FACTOR | THURSDAY, OCTOBER 14, 2010
- B2B Marketing: The Fine Line Between Doing It Right and DIY THE CONTENT FACTOR | THURSDAY, JULY 22, 2010
- Craft Content to the Buying Cycle: Stage 2, the Tentative Buyer THE CONTENT FACTOR | FRIDAY, APRIL 30, 2010
- Trust is Back, Maybe THE CONTENT FACTOR | THURSDAY, APRIL 29, 2010
- Branding Outside-In THE CONTENT FACTOR | FRIDAY, NOVEMBER 19, 2010
- Great Content, But Does It Have Legs? THE CONTENT FACTOR | THURSDAY, NOVEMBER 4, 2010
- On Toys, Tenure, and the Comfort Zone of B2B Marketers THE CONTENT FACTOR | WEDNESDAY, SEPTEMBER 8, 2010
- Branded terms vs. the "regular" ones that everyone searches on. THE CONTENT FACTOR | TUESDAY, JUNE 1, 2010
- Craft Content to the Buying Cycle: Stage 4, the Invested Buyer THE CONTENT FACTOR | MONDAY, MAY 3, 2010
- Switch: Motivate the Elephant.to Buy THE CONTENT FACTOR | FRIDAY, OCTOBER 8, 2010
- What did Don Draper know that we may have forgotten? (Part 1) THE CONTENT FACTOR | TUESDAY, OCTOBER 5, 2010
- Building Trust in the Digital Age of B2B Marketing THE CONTENT FACTOR | MONDAY, SEPTEMBER 27, 2010
- Edit Twice, Measure Once THE CONTENT FACTOR | TUESDAY, MARCH 30, 2010
- New Rules of B2B Engagement THE CONTENT FACTOR | FRIDAY, MARCH 26, 2010
- Avoid Paralysis of the B2B Buyer THE CONTENT FACTOR | FRIDAY, MAY 28, 2010
- Are We Torching Our Leads? THE CONTENT FACTOR | THURSDAY, JANUARY 28, 2010
- The Good Fight: A New Year's Toast THE CONTENT FACTOR | TUESDAY, JANUARY 12, 2010
- Great Content, But Will it Stick? THE CONTENT FACTOR | THURSDAY, NOVEMBER 4, 2010
- Branded Terms? Or the "Regular" Ones Everyone Searches On? THE CONTENT FACTOR | TUESDAY, JUNE 1, 2010
- Commoditized Content: Is B2B Next? THE CONTENT FACTOR | FRIDAY, MAY 21, 2010
- Are You Interesting To Me? THE CONTENT FACTOR | FRIDAY, APRIL 2, 2010
- B2B Marketers: Ready for the iPad? THE CONTENT FACTOR | SUNDAY, JANUARY 31, 2010
- Great Web Content is Interactive THE CONTENT FACTOR | MONDAY, JANUARY 18, 2010
- Great Web Content is Visually Friendly THE CONTENT FACTOR | THURSDAY, JANUARY 14, 2010
- Great Web Content is Authoritative THE CONTENT FACTOR | FRIDAY, JANUARY 8, 2010
- Create More Content--With Less THE CONTENT FACTOR | WEDNESDAY, MAY 12, 2010
- Why Your Sales Force Rewrites Your Copy THE CONTENT FACTOR | TUESDAY, FEBRUARY 2, 2010
- The Dark Side of Marketing Automation THE CONTENT FACTOR | WEDNESDAY, FEBRUARY 10, 2010
- Your Marketing Content is Not a Commodity THE CONTENT FACTOR | WEDNESDAY, FEBRUARY 17, 2010
- Social Media Automation: How to Drown the Seeds of Leads THE CONTENT FACTOR | FRIDAY, FEBRUARY 19, 2010
- Social Media: It Has To Have Strategy THE CONTENT FACTOR | THURSDAY, FEBRUARY 25, 2010
- Getting out of the B2B Marketing Manager's Muddle THE CONTENT FACTOR | MONDAY, MARCH 1, 2010
- Manhattan Associates Takes Home An AMY THE CONTENT FACTOR | FRIDAY, MARCH 12, 2010
- Whose Marketing Plan Is It, Anyway? THE CONTENT FACTOR | TUESDAY, APRIL 6, 2010
- Remedy for the Overworked B2B Marketing Director THE CONTENT FACTOR | THURSDAY, APRIL 8, 2010
- Enough is Enough. Or Is it? THE CONTENT FACTOR | WEDNESDAY, JANUARY 6, 2010
- Great Web Content is Dynamic THE CONTENT FACTOR | TUESDAY, JANUARY 26, 2010
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