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THE CONTENT FACTOR JANUARY 12, 2013 How to write good Humor MORE >>	THE CONTENT FACTOR MARCH 15, 2013 When you don’t have time for an elevator pitch. A recent story entitled Five Lessons on Compelling Content from Australian Football from the Content Marketing Institute caught my attention. With an intriguing title like that I couldn’t resist. One of the lessons discussed was about the power of storytelling to attract and retain loyal fans. As the article points out: “Storytelling is at the heart of content marketing No matter the company or the communication goals, every brand has a story. And telling that story in a compelling and engaging way should form the crux of all the content you’re producing. Can it be done? MORE >>	RECENT POSTS MARCH 15, 2013 \| THE CONTENT FACTOR When you don’t have time for an elevator pitch. MARCH 1, 2013 \| THE CONTENT FACTOR Beware the content inventory exercise JANUARY 12, 2013 \| THE CONTENT FACTOR How to write good
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THE CONTENT FACTOR MARCH 1, 2013 Beware the content inventory exercise We get asked all the time by clients to do a “content inventory.” ” In other words, assess what content is already complete and then fill in the gaps with some new stuff. This is usually a good exercise as it relates to product or service collateral–and should be done periodically to keep assets current. Content inventory Content Marketing content inventory MORE >>
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