Sat.Sep 24, 2016 - Fri.Sep 30, 2016

The Content Factor

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What is Account-Based Marketing? Everything You Need to Know

bizible

Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen. If you’re not doing it, you’re talking about how you can get started and what the benefits are. If you’ve heard the term and wondered, what is account-based marketing and how do I execute it successfully ? This post is for you. Program. Event Invites.

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Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! The fall tends to take the team around the country and this year is no exception. Which ones? Glad you asked. Content, Search and Social Interplay. Date / Time : Wednesday October 12 th , 2:45pm PST.

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Pursuit Of Goals Drive Buyer’s Journey

Tony Zambito

Customer Journey by Rafael Garcia Motta. One of my favorite apps is the Starbuck’s app.  Being a coffee lover, the app is a major convenience for getting coffee at the nearest Starbuck’s location.  Admittedly, the app serves very well as a motivator to stop at Starbuck’s versus elsewhere. So that I continue to reach the goal of enough stars to get the occasional free drink plus other offers.

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How to Speak the Same Language as Your Marketing Audience

Act-On

Who are you writing for? Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Do you know the buzzwords they use every day? Knowing who you are speaking to is a key component of any kind of effective communication. This practice also helps establish trust. It’s time to get to work.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Need more leads? Need better leads? Almost all of us do. The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. It’s not like they don’t have a lot of other choices. Even when we do create a great white paper, case study, or research report, it can be hard to make it stand out in a sea of similar content.

Five Content Marketing Tips for B2B Success

Webbiquity

Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers. It’s about quality, not frequency.

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

Type A Communications

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is. read more. Brand Storytelling Branding Customer Experience B2B Marketing B2C Marketing Carla Johnson Content Marketing Institute digital marketing Digital Storytelling marketing storytelling Type A Communication

Come Talk Content + Have a Drink on Us [In San Francisco]

ScribbleLive

This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time ( the first event was in New York ), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet? LinkedIn | Twitter. LinkedIn | Twitter.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

ScribbleLive Spark: Learn More About Your Audiences With Polls

ScribbleLive

TL;DR. In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). In turn, this information equips you with the know-how to create content that is customer-centric and relevant to your target reader. What / How.

How to Measure the Revenue Impact and ROI of Webinars

bizible

Webinars are an important component of many B2B marketing programs. They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. Webinars are content, in which you then use other channels to promote it. Here’s how to do it. Measuring the revenue impact of webinars.

The Perfect Close

Your Sales Management Guru

The Perfect Close. -A book review-. The quality of new sales related books coming out is amazing and The Perfect Close by James Muir is another high quality book to add to your library. James writing style along with his content makes his book contemporary and a complete book to take an average performer to the next level. You can find it on Amazon. Do you have a Plan?-A Checklist to Validate it.

A Guide to Growing Your Business and Revenue

B2B Lead Blog

The goal of most small businesses is to eventually move toward growth and expand their revenue and clientele. Yet, this process is easier said than done. Oftentimes, the lavish business plans that people start out with fail to come to fruition. In fact, studies have shown that only about 20 percent of businesses manage to […]. Marketing Automation marketing automation

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Your business is getting traction. You’ve started to gather a critical mass of leads. Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. You begin to look at the options for marketing software, and. this is the point where you may have arrived at this article. The answer is simpler than you might think.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Can Someone Explain Printer Economics?

Paul Gillin

I just bought a very nice Ricoh SP C250DN color laser printer from  Adorama  for the crazy low price of $66, including shipping. The friggin’ think arrived 22 hours after I ordered it. Nice job, Adorama! Here’s what I don’t get. UPS shipping on a package of that weight is $56. But the kicker is that replacement toner cartridges for this sucker cost over $200 each.

Cryptocalypse Now: hacking from the future or a Y2K déjà-vu?

Biznology

If you have not heard about quantum computing yet, you will very soon, from both  likely and unlikely sources, including Canada’s Prime Minister Justin Trudeau. Staged or not , the explanation provided by Trudeau several months ago was probably much easier to understand than those provided by many of the experts in the field. Yup, that’s the future hacking your present. Like this post?

Economist Study: B2B leaders conflicted about content marketing

grow - Practical Marketing Solutions

By Mark Schaefer. New research  suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age. However only 8.8%

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is. Yes, Knowing Your Customers Is Needed. Use: Interviews.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Exploit the hours employees spend on social media

Biznology

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. So, this is sort of a clever bait-and-switch.

The business case for breaking the content marketing rules

grow - Practical Marketing Solutions

By Mark Schaefer. There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. Customer personas.

The simple truth about what’s driving digital next year

Biznology

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. hard and b.) Coincidence?

The story of Business Objects

Fearless Competitor

I was working for a business called Business Objects in New York City.  They are now part of IBM. The product was business intelligence and I won every deal I worked. They were struggling with General Electric and I asked to take it over.  They said I could. Managed GE as a global account.  Won a very important deal on a GE project called digital cockpit, a management dashboard.  Things went south. 

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

What Is a Content-Enabled Campaign?

B2B Marketing Insider

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. Translation: They bridge […].

How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X

B2B Marketing Insider

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn’t have what it takes to compete at the […]. Content Marketing

Going Global in Marketing Involves More Than Just Translating The Words

It's All About Revenue

Globalization is key to Modern Marketing. Global companies stand out from competitors, can work with remote teams in other countries, reach new and different kinds of customers and engage more deeply with segments in alpha cities. But as the Harvard Business Review points out , going global is “much easier to admire than to imitate.” Formal or Informal Translate everything!

Why Video Is The Answer To Employee Communications Teams’ Prayers

Vidyard

What’s on your list of “Wants”? Other than a unicorn or a nice ice cream sandwich. Is video on that list? Wait, that’s probably a silly question. EVERYONE wants video. So let me rephrase: If you’re part of an employee communications team, is video on your “Needs” list? If it’s not, check your forehead – that ice cream sandwich might have given you permanent brain freeze.  . It’s a must-have.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

A box full of freshly made homemade cookies

Connect the Docs

I kid you not. I bet I am one of the most spoilt brats on this planet. Guess what I came home to today afternoon. This. A box full of freshly made homemade cookies. Thank you Jyotsna!! Now, what it left is this – I have to exercise all my willpower not to finish these before … Continue reading A box full of freshly made homemade cookies. Life/Experiences Parenting/Growing up cookies

The Massive Impact of Personalized Omni-channel Experiences

B2B Marketing Insider

One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […]. Content Marketing

Content Marketing Trends That Will Rule 2017

B2B Marketing Insider

Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. Content Marketing predictions trends

5 reasons your business needs a mobile app

B2B Marketing Insider

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. Marketing Strategy Mobile

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How CMOs Can Make Sense of Today's Technology Landscape

It's All About Revenue

Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to the martech tracking guru Scott Brinker. And you'll notice my use of the words "as we speak today" earlier. Overwhelming to say the least. The Shift Is Obvious. What shift you ask?

CMO 2

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Infer

Press Release:  Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. In addition, the company announced a 41 percent increase in bookings quarter-over-quarter, marking the highest bookings achieved to date in the company’s history. About Infer. Additional Resources. Learn more about Infer’s momentum on the Infer blog.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. He knew I had seen too much. Finally that day is here! Pretty incredible, right? Thanks Em!

Why A/B Tests Are Just Part of the Story

It's All About Revenue

Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon part way through. To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Hypotheses are always created with the goal of a better conversion or more engagement in mind.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.