Fri.Sep 23, 2011

The Content Factor

Trending Sources

Infographic of the Week: Unique US Audience Composition Index to Social Networks and Blogs [INFOGRAPHIC]

Ad Your Comment Here

For this week we looked at the statistics behind what demographics are using and viewing social media and blogs. According to Neilsen a quarter of the time we spend on the internet is on blogs or other kinds of social media. 40% of these people using social media are accessing it through their cell phones. Check out the infographic to learn more!

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Second, develop a content marketing strategy.

Weekly Wrap Up - September 23rd

Savvy B2B Marketing

For those of you in the norther hemisphere, welcome to fall. The equinox is behind us and we're officially moving into the colder half of the year. Around here, the Halloween decorations are already cropping up in the stores, pumpkins are arriving by the truckload, and the smell of apples is everywhere. Meanwhile, the Savvy Sisters are all hustling along on various projects and staying up-to-date with what's happening in the world of marketing by reading our favorite blogs. Here are this week's picks for top reads. Enjoy and go get yourself some apple pie! Don't panic.

Influence And Power: The Delusion of The Social Klout Elite


Earlier this month, I wrote a post about Klout and influence. When comparing the number of tweets it got, with those of other posts, I guess the post – and maybe, most of all the topic – affected quite a few people. Klout sparks debate, as do ‘social influence’ or ‘online influence’. I wasn’t the [.]. Connected marketing Social media marketing influence influencer marketing Klout word-of-mouth

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Power of the Human Voice in Lead Qualification & Lead Nurturing


In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today. It’s because there’s something about a human being’s voice that is powerful and personal—a welcomed experience in today’s hyper-digital market.”

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. But I treasure this “eliteness,” and while older, high-level executive technology buyers are not on Twitter, the younger ones (and those that wannabe C-level executives) are.

Media 16

How People React to Changes In Social Media; the Five Stages


There’s been a lot of kafuffle (yes, kafuffle) about Facebook’s new changes that rolled in this week. At least on my own news feed, there was a lot of hostility on view and many complained about how Facebook has been ruined and that it’ll never be the same again. This happens all the time any sort of change is made, I’m not entirely sure why everyone is so resistant to it but it’s reached the point where this reaction is as routine as the changes that occur with any social media site. Denial. reaction. – How People React to Changes In Social Media; the Five Stages. News & Notes

Event Marketing From A to Z [Infographic]


Event marketing can be tough. As there are quite a lot of moving parts involved, we wanted to help you get everything right. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. Don't miss a thing! What are some common challenges you face in event marketing ? Connect with HubSpot

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

69% of Businesses Attribute Blogging to Increased Leads [Data]


HubSpot customers are leaders in inbound marketing, but in 2011, which strategies were most effective for converting visitors and leads ? The 2011 HubSpot ROI Study , conducted by two MBA students from MIT and Babson, found that 69% of businesses surveyed attributed their lead generation success to blogging. The study also found that 75% of businesses believed SEO was a primary factor.

Laugh and Learn with Find New Customers | Episode 45 – Just Ship It

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. In this episode, he explains how marketers need to constantly ship, as Seth Godin, advised, and stop looking for perfection. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear.

Find New Customers Fan of the Month – Joe Large

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. He also has a personal website, and is on Twitter at @jaclarge. He’s also a graduate of Hanover College , just outside my hometown of Madison, IN. Though I am a graduate of the University of Notre Dame. Go Irish!). He also has two daughters. Why don’t you follow Joe?

The New Facebook: I Get It and I Don’t


Image via Wikipedia. In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. We are being told that the focus is no longer on acquiring users. They currently sit at 800 million and the next time we hear anything about the total number of users the word will have the first letter of “b”. It’s a bunch of changes in a very short period.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Why Should B2B Companies Care About Facebook’s Changes?

Social Media B2B

Facebook announced some pretty major updates on their platform this week that will change how users interact and how B2B marketers communicate with them. The changes themselves have gotten lots of coverage so I won’t recap those, but here are some articles that look at Facebook as a business and how other businesses interact with them. Everyone should remember that Facebook is, in fact, a large B2B company that sells advertising to other businesses. Some of how that model works is changing with the new timeline and the persistence of content. Let us know in the comments below.

Why Your Work Matters

Cloud Potential

This is a discouraging time for people who work. It's discouraging for anyone who works, but it is an especially dismal time for entrepreneurs and other business owners. It is not that people aren't working, and working hard. It is not that there aren't companies succeeding, and succeeding well. It isn't a vague sort of feeling; it's palatable. It's a fear you can taste, a real sense of doom.

Words, Words, Words: Inspiration for B2B Marketers from Popular Writers

Modern B2B Marketing

by Shonal Narayan A savvy marketer knows that they can find inspiration anywhere and that they can learn from anyone. With this ideal in mind, here are a look at quotes from five well known authors and the reasons they can inspire your B2B marketing mix. “It It is a mistake to think you can solve any major problems with just potatoes.”. Douglas Adams. Joyce Carol Oates. Gabriel Garcia Marquez.

43% of Twitter Users Access Twitter From a Mobile Phone [Data]


The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down. And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media. That's up by 2.2 percentage points from just 3 months prior. Subscribers are also increasingly using social networks on their phones. In March, 27.3%

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

E-Quip Blog: How to Have More Productive Meetings


Meetings have the distinction of being among the biggest time wasters in your office and, potentially, one of the best time savers. It all depends on whether you're holding the right meetings in the right manner. To maximize the

All The Details on Facebook's Newest Updates [Recap]


Facebook shook up the social media world this week. The social networking giant released some major updates to its platform, which came as part of Facebook's annual f8 event and also included a few pre-event announcements. From this week's announcements, it's clear Facebook is leading innovation on the social web. Been under a rock or stuck in meetings all week? Look no further. Marketing Takeaway.

3 Ways to Make Inbound Leads More Effective for Sales and Marketing


This is a guest post written by Dave Kurlan , the founder and CEO of Objective Management Group , the leading provider of sales force evaluations and sales candidate assessments. He is also the founder of Kurlan & Associates , official sponsor of HUGS 2011. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The Inbound Promise.

A Crash Course in Conversion Optimization: Testimonials

B2B Ideas @ Work

Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror. You want your prospects to see themselves in your testimonials. Or ask your existing customers what concerns they had, and address those.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Marketers & Healthcare Apps?

MI6 Marketing Agency

The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. I tweet charts regularly via my Twitter stream which are archived on my Posterous site here. Really? Some Thoughts to Consider.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. But I treasure this “eliteness,” and while older, high-level executive technology buyers are not on Twitter, the younger ones (and those that wannabe C-level executives) are.

Finding Your Groove In Teleprospecting As A New Hire

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Kim Staib. My first day at AG was over four months ago and I have learned a lot since then. For instance; energy drinks rank very high on AG’s hierarchy of needs, get to the kitchen early on pizza day if you want a slice of meat-lovers and always have a sweater on hand as the office is very well air conditioned. OK OK… so I’ve learned more than that. Overall these last few months have been a continuous learning experience in a field I had a lot to learn about prior to joining AG.

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Geoff’s Market Research Bulletin – 1st Edition This post from Geoff Livingston is a quick summary of his monthly newsletter that rounds up noteworthy marketing research studies from the past month with miles of links, statistics, and data. The post is nice, but the newsletter is excellent. Do yourself a

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

INFOGRAPHIC: Blog Makeover Guide

Client Bridge

From Pushing Social, here's an infographic about how to tweak a blog to improve a blog. View Original Article

9 A/B Tests Mere Marketing Mortals Can Use to Increase Leads


If you are not trying any A/B tests currently, you're probably doing yourself a disservice. There, I said it!) Running A/B tests on your website is a killer way to learn how to generate more leads from the same amount of traffic. In other words, stop losing leads you could be capturing today by making just a few small tweaks here and there. It's fun! So what should you be testing ? Green or ORANGE?