| | | The B2B Research Blog | | | | 2 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG NOVEMBER 29, 2010 Are B2B marketers neglecting their brands? Every so often it’s healthy to reflect. To identify learnings in success and take a pat on the back; to re-classify disappointments as valuable experience; then to focus on future ambitions with renewed energy. In doing so it’s sometimes useful to have a catalyst which supports the thought process. That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . A ‘state of the nation’ survey amongst B2B marketers which gauges economic confidence, benchmarks marketing activity and explores key trends. Through what they hear and see from you. | THE B2B RESEARCH BLOG DECEMBER 28, 2010 The French are stubborn The French are stubborn. Germans are meticulous. The British are intelligent. National stereotypes are not always fair and should be challenged. However, they’re also powerful, resistant to change and widely held. To illustrate, try the following. Type ‘why do French’ into Google and look at the auto-complete options. These include ‘…people eat snails’ and ‘…people stare’. . Try the same for British, Italian or any other nationality. An amusing exercise but one with a serious undertone. Google is smart. This implies that phrases like these represent common perceptions. | | | | | | |
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