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| | THE B2B RESEARCH BLOG
JANUARY 13, 2012 The seven R’s of thought leadership
Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast. Those consistently doing so and coupling it with solid advice or lateral thinking become known as thought leaders. It’s a valuable moniker for many reasons: It sets you apart.