Thought leadership.  Everyone’s claiming it but, by very definition, only a handful ever delivers.  So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast.  Personal relationships and being part of the buyer’s eco-system are usually critical.  It’s a valuable moniker for many reasons: It sets you apart.  It’s a showcase.  Resonant.