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| | THE B2B RESEARCH BLOG
JANUARY 13, 2012 The seven R’s of thought leadership
Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast. Personal relationships and being part of the buyer’s eco-system are usually critical. It’s a valuable moniker for many reasons: It sets you apart. It’s a showcase. Resonant.
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