Sat.Feb 19, 2011 - Fri.Feb 25, 2011

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The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

markempa

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation. Hope Frank, Chief Marketing Officer of Webtrends, and her marketing team detail how their company is executing RPM and their outcomes so far. .

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Who gets your vote as history’s top twenty women? And the winners are…

ViewPoint

Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time. From initial visions of Rosie the Riveter and the sounds of “You’ve Come a Long Way Baby” (somehow, the fact that you have your own cigarette now, baby, does not seem like a reward—but I am probably dating myself here), I moved on to come up with this list of the top 20 women of all time and their traits that inspire.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

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Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. In their August 2010 report, “ Building the Optimal Inquiry Response Strategy ,” Leads360 use the data collected to make some startling claims, amongst them the following: “The findings of this study strongly suggest that calling 3 times during the first day, once on day 3, again on day 4, and a 6th and final time on day 11 or 12, is t

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More Trending

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Is It Time to Start Over with Your Marketing Strategy?

NuSpark Consulting

I’ve written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don’t get it when it comes to investing in optimize their marketing and sales strategies. Well, despite the efforts and funds these companies have spent, you might just have to start over many of your marketing strategies.

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Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated.

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. Or, that Facebook is very clearly in business to make money for them, not necessarily for us.

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Digital Drudgery and Second-Stage Shovelware

B2B Memes

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. In the most recent comment yesterday , my friend and mentor Howard Rauch argued that excessive digital workloads are very real phenomena for B2B editors.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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WordPress Plugins for Marketers

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog.

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What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Tweet. Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales? Today we need to track more than the number of visitors to a web site and where they come from.

PPC 108
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How to Humanize a Sketchy Industry

Convince & Convert

Social media is about people, not logos. I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof , CMO of ExpertBail , which seeks to become the country’s first branded network of bail bonds companies. Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory

FAQ 150
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A Lament for Borders Bookstores

B2B Memes

The news last week that Borders was declaring bankruptcy and closing some 200 stores was hardly surprising but was still, to me at least, a shock. Back in the days when I covered the bookstore business for Publishers Weekly , Borders was perceived as an evil juggernaut that was going to destroy independent bookstores. But that argument worked much better against the previous villain, Crown Books.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why Digital Marketing Challenges Everyone

Biznology

Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. No, I am talking about the kind of fear that makes you stop and check things out just one more time before trying something. The fear that causes you to wait for someone else to make the first move.

Wikipedia 101
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Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Industrial Marketing Today

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral.

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Using a Social FAQ to Kick Start Content Marketing

Convince & Convert

If you conquered four words, you’d have a better social media program than 90% of all companies. If you just utilized “thank you&# and “I’m sorry&# appropriately and often, you’d be in pretty good shape. But getting to true sociability requires more than just replying to direct inquiry. You have to use content marketing to create information and stories that inform your customers and prospects.

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How to Sell Digital Marketing to the C-Suite

Adobe Experience Cloud Blog

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. With the need to reach more prospects in varying channels, it’s imperative to have commitment from company stakeholders and decision makers. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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More Big Button Marketing

Biznology

Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. What I tried to convey is that the annoying "look, shiny object" approach to marketing is just annoying and does nothing to enhance your brand image.

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How Videos Tell Compelling Stories About Consulting Engineering

Industrial Marketing Today

In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing ) I had mentioned that 48% of manufacturers were using videos as part of their content marketing. That is slightly higher usage than other B2B marketers in general (41%). How about consulting engineering firms, do they use videos too? I figured this would be an interesting sector to checkout since consulting engineers come from a variety of engineering fields including civil, electrical, structural, mechanical, ch

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From a Tweet to Miami Beach

MLT Creative

As a creative director at MLT Creative in Atlanta, I’ve been involved in art directing many photo shoots for clients over the years. Photography is also my hobby and something at which I strive to become more proficient. With that in mind, here’s a story about how the power of Twitter sent me all the way to Miami Beach recently. It all started a little over a year ago when I began following the Digital Photo Experience (DPE) Group on Twitter, and reading their blog.

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Does Your Drip Marketing Leak Leads?

Adobe Experience Cloud Blog

by Maria Pergolino Does your drip marketing leak? In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Using drip marketing is a valuable way of keeping your prospects engaged and creating credibility as a resource.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Internet Marketing Grinders Are Winners

Biznology

Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included).

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Organizing the Chaos of Social CRM

Paul Gillin

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM.

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Finding Happiness in B2B

MLT Creative

When our president, Billy Mitchell , told me about the book Delivering Happiness: A Path to Profits, Passion, and Purpose (written by the CEO of Zappos.com ), I knew I had to check it out. It’s chock full of information about how happiness can lead to success, using scientific research as support – which is right up my alley. People are always asking me what the differences are between B2B marketing and B2C marketing, and of course there are plenty, but this book made me think about

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B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers

Adobe Experience Cloud Blog

by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. He discussed the importance of data cleansing, data append and the strengthening of data in order for sales and marketing teams to be more effective through the use of reliable data throughout the funnel. While the hot topic for Hoovers at Dreamforce may have been the data cloud, James Rogers discussed the importance of B2B social media.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Ignoring social media just stopped working

Biznology

Image via CrunchBase. The fun thing about Internet marketing is that everything keeps changing. And the annoying thing about Internet marketing is that everything keeps changing. And SEO is no exception, as Google proved once again last week, when it announced a sweeping change to the way it does personalization that integrates social media activity far more deeply than before.

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Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. One reason I liked it so much is that IBM let scientists – instead of corporate suits – tell the story of their achievement.

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How to Set up a Facebook Custom iFrame Landing Page Application

Hubspot

Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook. I decided to investigate how much of pain is involved in setting up a custom tab on Facebook using an iframe.