The Point
OCTOBER 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives.
Ambal's Amusings
OCTOBER 8, 2009
ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
OCTOBER 8, 2009
This is the fifth installment in an eight-part series, the ‘Lead Generation Checklist.’ The goal of this series is to provide a checklist that will help organizations optimize their lead generation process. In my first post a few weeks back, I discussed correcting our mindsets so that we are engaging and helpful; in the second installment, I offered tips for repairing the rift between sales and marketing ; thirdly, I outlined steps for creating an ideal customer profile in addition to an Un-Idea
Smashmouth Marketing
OCTOBER 4, 2009
This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Customer Experience Matrix
OCTOBER 9, 2009
Summary: a new survey found that most Americans oppose behavior-based Web targeting. The authors clearly had an agenda, but the industry still needs to present its side of the story. A recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LeadSloth
OCTOBER 4, 2009
Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. This ensures that you get lots of real-life advice.
Smashmouth Marketing
OCTOBER 6, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. (I'm assuming you are talking Marcom?
Buzz Marketing for Technology
OCTOBER 6, 2009
1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. I think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans.
Ambal's Amusings
OCTOBER 9, 2009
Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. TGIF and welcome to ClickDigest weekly roundup! It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Chris Koch
OCTOBER 6, 2009
One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time
Smashmouth Marketing
OCTOBER 8, 2009
In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. (I'm assuming you are talking Marcom?
Ambal's Amusings
OCTOBER 7, 2009
Did you know that you're an expert at something? You know something about a topic or a process that many people don't, and you're qualified to teach that knowledge to the rest of us. Designing a user-friendly tutorial or instructional resource about a process or method related to your field is a great way to help others, build community and market content.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Chris Koch
OCTOBER 8, 2009
Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me.
Smashmouth Marketing
OCTOBER 4, 2009
Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Mike: Aaron, you're speaking at MarketingSherpa about "How to Build a Program -- When Every Dollar Counts Twice.
Proteus B2B Marketing
OCTOBER 7, 2009
Thanks to everyone for all the great comments and suggested additions re the Big List of B2B Marketing and Sales Blogs. We continue to find more. This month we’ve got eight more great blogs to add. Make sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you [.]. Tags: B2B Marketing B2B Blogs.
Dahle Communication
OCTOBER 5, 2009
While listening to the NFL pre-game shows on ESPN Radio on Sunday I realized something. The age of twitter, blogs and social media in general has created a paradox of sorts. All of us can within seconds share our thoughts with the world - that's the good news. The bad news - all of us can within seconds share our thoughts with the world! Larry Fitzgerald, a wide-receiver for the Arizona Cardinals, is a super-star.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Chris Koch
OCTOBER 8, 2009
Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me.
Smashmouth Marketing
OCTOBER 7, 2009
We've just migrated the Green Leads site and the Smashmouth Marketing Blog over to a new platform from Hubspot. Tons of great features and inbound marketing goodness, but unfortunately, the one thing we can't do is redirect our old RSS feed. So our new RSS feed is below: New RSS Feed (set it up in your reader - now) This page will stay up for a few weeks, and we'll republish it to ping your reader a couple times, but eventually, damphousse.org will also be forwarded.
B2B Marketing Savvy
OCTOBER 6, 2009
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = ~3 minutes) Following on its last May promise to further clarify Fair Trade Commission guidelines regarding disclosure rules and paid endorsements/testimonials, the FTC Monday issued notice of changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising , calling out behavior specific to blogg
EMagine B2B Blog
OCTOBER 8, 2009
What makes a compelling offer? The best answer to that emerges from testing, of course. But B2Bs typically are dealing with relatively low traffic volumes, so testing can take what feels like forever while your business stays in the doldrums. So some practical shortcuts to get you in the zone are in order. Here are our [.]. Tags: B2B Web Strategy Converting Engaging Visitors Lead generation.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Chris Koch
OCTOBER 6, 2009
One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time
Smashmouth Marketing
OCTOBER 5, 2009
You heard it here first on October 3, 2009. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. 2. Essential b2b lead generation best practices. Inbound Mafia, Outbound Mafia.we're all one family. How many analysts do I have to work with to get it to be a buzzword?
B2B Marketing Savvy
OCTOBER 5, 2009
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = 2-3 minutes) A previous ScoopD blog post illuminated the emerging dilemma for marcom practitioners driving their companies to social media best practices; namely the appropriate role of legal approval in the social media communications process.
EMagine B2B Blog
OCTOBER 7, 2009
We’re busy doing it for clients every day, so sometimes we have to stop and remind ourselves to write down for others some of the best practices we follow. Recently we came across two pieces that collectively make a pretty good checklist, so I’ve gone ahead and put them together with some of our thoughts [.]. Tags: B2B Web Strategy Web Design.
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
B2B Marketing Zone Posts
OCTOBER 6, 2009
Best of B2B Marketing. September 2009. Featured Sources. The following are the top items from featured sources based on social signals. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009.
Smashmouth Marketing
OCTOBER 5, 2009
This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll.
B2B Marketing Savvy
OCTOBER 8, 2009
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = ~2 minutes) With only 140 characters, body language missing… no context or context of only 1/2 a conversation and no ability to “look your counterpart in the eye&# … are you communicating well?
Expert insights. Personalized for you.
181 
Let's personalize your content