Sat.Apr 11, 2009 - Fri.Apr 17, 2009

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Twitter posts

markempa

Via [link]. 16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. #. Automatically shipped by LoudTwitter.

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PivotLink: Flexible On-Demand Business Intelligence

Customer Experience Matrix

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. It boiled to two key points: - most of the work in business intelligence is in assembling the underlying database, even though the term “BI systems” often refers to the query and reporting tools (a.k.a. the “presentation layer”). - vendor strategies to simplify BI include: using simpler interfaces, automation or pre-built solutions to make conventional technology easier; or using

Demand 120
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Bring marketing into the account planning process

Chris Koch

We’re always hearing that marketing and sales should be better aligned (whatever that means), but I see little practical advice about how to do that beyond the usual change management stuff. I don’t discount the importance of change management, but sometimes you need something more concrete—something that marketing and sales can do together that gets them working closer together without people noticing it so much.

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Review of FormAssembly Form Builder

LeadSloth

On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. One of the key tools is a form builder: and that is exactly what FormAssembly provides. I was impressed with FormAssembly: they have a cool-looking form builder that has lots of advanced features in a user-friendly package.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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define the title you want

markempa

This is the TEST shipment you asked for. 22:29 I couldn't find a tweet to post for loudtwitter # 22:29 So I posted this. # Automatically shipped by LoudTwitter.

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40+ Absolutely Stylish & Creative Hand-picked Wallpapers

JotForm

Wallpapers can be creative, inspiring and elegant. If you are looking to add some creativity and inspiration to your life, you probably need a desktop wallpaper that inspires you to create something creative and original. Today we present 40 stunning wallpapers created by some hard-working and dedic.

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Keep Their Focus - A Lesson From Amsterdam

Dahle Communication

If you haven't seen the urinals that they use in the Amsterdam airport, here is a picture. There is a black fly etched into the urinal. You might be asking yourself: why? Why would they etch a fly onto a urinal? Well, the reason is simple: spillage at the airport has dropped by 80% because of the fly. Apparently, if you give a man something fo focus on, they stay on target.

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Me 2.0: A Guide to Building a Personal Brand Online & Beyond

Marketing-Gimbal

Dan Schawbel recently launched his new book Me 2.0. In it, Dan introduces the reader to the idea that in the 21st century you really need to think about building, and enhancing your personal brand via online and offline methods. Tags: Branding Marketing Social Networking.

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Social Media - Expertise Without Experience?

WebMarketCentral

In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise. If you needed surgery, for example, you'd probably prefer to have it done by someone who had performed many surgeries before than by an individual who'd merely read quite a bit about medicine. When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

Long-time readers of this blog know that I have a deep fondness for QlikView as a tool that lets business analysts do work that would otherwise require IT support. QlikView has a very fast, scalable database and excellent tools to create reports and graphs. But quite a few other systems offer at least one of these.* What really sets QlikView apart is its scripting language, which lets analysts build processing streams to combine and transform multiple data sources.

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How do you communicate with someone you disagree with?

Dahle Communication

Seth Godin posted an interesting blog this morning title " What do you call things you disagree with? " Well, since he doesn't have a comments page to discuss what we would call it, I figured I would post about it here and if anyone wants to add to the discussion they are more than welcome. What I think is most obvious in Seth's post is his comment that when we get annoyed with something or afraid of something, we "lose eloquence and start calling things names.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty he

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. (You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories. Consider LeadLife. It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per l

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Mantras versus Mission Statements? How about a Passion Statement

Dahle Communication

In Guy Kawasaki's book Reality Chec k (as well as his blog ), Guy talks about putting together a Mantra for your business versus a mission statement. He states simply that "A mantra is three or four words that explain why your product, service, or company should exist." He then goes on to discuss how painful it can be to develop a Mission Statement for your business.  Guy gives a couple of great examples of companies that have mantras instead of mission statements such as Nik