| | | The B2B Research Blog | | | | 2 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG JANUARY 13, 2012 The seven R’s of thought leadership Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast. Personal relationships and being part of the buyer’s eco-system are usually critical. It’s a valuable moniker for many reasons: It sets you apart. It’s a showcase. Resonant. | THE B2B RESEARCH BLOG JANUARY 25, 2012 Measuring the service experience Does your business have a service element? Do you measure customer perceptions of the experience? If so, you might want to take a quick look under the bonnet. Let me share a story. It sounds far-fetched, but is true. Recently I took a holiday. Not one to ever fully turn off though, I needed my smartphone. Sadly, it too had decided to take a vacation. No calls. No emails. No problem” I thought. I’ll just call the operator’s help desk and get back online. Inevitably it wasn’t that simple although soon I was back in action. . good resolution, but the operator’s brand had been damaged. | | | | | |
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