Top B2B Marketing Zone Business to Business Inbound Marketing Content for October, 2011

THE B2B RESEARCH BLOG OCTOBER 24, 2011 Financial benchmarks for B2B marketing agencies Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? It’s tough to answer this question with confidence. After all, your competitors only share the legal minimum of information about performance. Information which is also usually opaque and outdated. . Despair not though. The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m). MRM London (£10.5m). MORE >>	THE B2B RESEARCH BLOG OCTOBER 27, 2011 Not how you fly, but how you serve Many years ago now, whilst I was working at, newly privatised, British Airways, our research team was challenged to understand what it meant to be “branded British” in each of its key markets. What does the power of national identification bring to the airline in each market it serves, and how could that knowledge be leveraged to help position the airline and its service to best effect? MORE >>	RECENT POSTS OCTOBER 27, 2011 \| THE B2B RESEARCH BLOG Not how you fly, but how you serve OCTOBER 24, 2011 \| THE B2B RESEARCH BLOG Financial benchmarks for B2B marketing agencies
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