| | | The B2B Research Blog | | | | 1 article |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG SEPTEMBER 25, 2011 B2B marketing sector bounces back: 57% report rising budgets To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading. The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. In the meantime, here’s a sneak preview. key beneficiary of this spend, agencies, have also experienced a fillip. | |
| |
| |