April, 2006

The B2B Research Blog

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Bad Customer Experiences

Anything Goes Marketing

Have you had a recent bad customer experience? I had one this week. I was as always in a rush trying to get to a dentist appointment and I needed to take a cab. look around and I see a Shell station which I know has an instant teller. I go in there and try to withdraw some money only to find a half of a $20 bill when the money cam out. went to the store clerk who directed me to his manager. Chad H.

Well Blog My Ass - Blogging is growing like crazy!

Anything Goes Marketing

Technorati has recently reported that there are 35.3 million blogs out there and that 75,000 blogs are created each day. Holy crap Batman. To all you bloggers out there, this ones for you! Chad H. Technorati tags: technorati , blog , ass , blogging , blogging ass

Screw Email! Part Deux

Anything Goes Marketing

In the interest of keeping my job :), let me qualify my last post. In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). The information is also easily sortable and does not get mixed up in your more crucial email. Now we're getting creative!


B2B Lead Generation Blog: Best Practices in Demand Generation

B2B Lead Generation Blog

Sridhar Ramanathan, over at the Pacifical Group Blog, just published an article on the best practices demand generation. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Anything Goes???

Anything Goes Marketing

This is the first post of a very exciting (I'm being optimistic) start to my blog. The goal of my blog is to record my travels through the world of marketing. figure I keep reading all of this stuff and I need somewhere to store it 'casue let's face it, I'm getting older (30) and my brain cells have rotted from all the beer that I consumed during university (or just yesterday actually).

"Email 2.0": Email Marketing is thriving

Anything Goes Marketing

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". I've included some highlights I deemed important from her email summit wrap up : Opt-in lists What I found interesting was that adding a form field let to more email opt-ins as it's typically the opposite effect: "Proving that no rule is set in concrete, David Kreitzer, Marketing Director Bella Pictures, says he more than doubled opt-in form conversions when he *added* an extra field. But she feels like she'll get something immediate back from filling out our form, so it's a good thing.""

Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending. On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said." Technorati tags: B2B , e-newsletter , online marketing , blogs

Blog Business World: Marketing Blogs, Public Relations Blogging, SEO Advice Blog

Anything Goes Marketing

Found a new blog that I like called " Blog Business World ". Check it out. Chad H Technorati tags: Blog SEO

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Blog Searching on Yahoo

Anything Goes Marketing

Want to check up on your competitors, friends, or ex-girlfriend/boyfriend's blogs? Here's some hints on how to use Yahoo!'s blog search Here is the tip from "ResearchBuzz": "Start with this URL: [link] Where keyword is the word for which you want to search. Denote a phrase with %22 at the start and end of the phrase, and replace spaces with +.)" eg: [link] Have fun checking out what your ex-girlfriend is saying about you! Chad H Technorati tags: Yahoo , e-newsletter , blog search


Video Blogs - What the ()#%?

Anything Goes Marketing

Just when I start to get a handle on the whole blog thing, they come up with video blogs. never knwe they existsed. That means I must keep reading! It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. However, video is becoming more and more prevelant on the net. Here;s an article from MarketingProfs on how " Five-Second Video Ads Just Right for Online ". Another article about " Clickable Video " on ClickZ. Looks like it's coming to North America, but as I suspected, it's very slow for a number of reasons. Chad H.

Five Big Online Marketing Mistakes

Anything Goes Marketing

A few good tips on proper online marketing tactics and SEO can be found in this IMedia article.

MSN Search Tecniques

Anything Goes Marketing

Good discussion going on for optimizing your site for MSN Search. If you can contribute, have a look. C. Technorati tags: MSN , SEO , MSN Search


HTML Email Tips

Anything Goes Marketing

Here's an article on ensuring theat your HTML emails are coded properly. Really really basic stuff but may be helpful if you've never doen this before. Some of this stuff is super obvious including how CSS should be used. Technorati tags: email deliverability , Click Z , CSS , Email Marketing

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Dynamic Email Content: The Next Generation of Personalization:

Anything Goes Marketing

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. Before you go off saying "Where the &^$# do I even begin and how am I going to do this?", take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. It's time that marketers "took back the night".

Blogging Simplified

Anything Goes Marketing

From a great blog that I read Business Blogwire , I found this new blog that I just added to my blog roll called Simplenomics: Blogging Simplified I like the author's attitude and he wrote this great post on how to make money blogging. Chad H. Technorati tags: Blogging simplified , making money

Google in Space!

Anything Goes Marketing

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse. These are not healthy indicators for a medium that we increasingly depend on for communication and commerce. While this author is biased of course, this is something that should be noted. The message that you want to convey is being hidden amongst the 2132 other emails in your inbox.


Brand Essence

Anything Goes Marketing

I really liked the discussion that I was reading on the Marketing Profs forum regarding one company's attempt to discover ways to do marketing research on the cheap. There are some good examples on and really the main point that came out of it is that you really need to understand the customer to sell to them. It seems that most people felt doing an online survey was the best solution in this case. There was also a great article on how achieving brand Essence is crap (my interpretation). Your product itself and your people will make the real difference. Chad H.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

New Marketing Blog

Anything Goes Marketing

Here's a new blog that you should be aware of by Marketing Profs. There are some good articles and they have some pretty good writers such as Seth Godin. BL Ochman also has an awesome article on how she keeps up with all of the information out there. She uses Bloglines for her RSS feeds. found outthat you could susbcribe to Dilbert which made me happy (doesn't take much). She also suggest setting up Google News Alerts which I already do. This is a simple trick that is REALLY helpful. Do you have any good marketing blogs that you read on a daily basis? Tags [Marketing Profs] [Dilbert


Screw Email!

Anything Goes Marketing

I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. Who's with me? Have you started to do the same thing? Chad H. Tags [BlogLines] [Ban Email


Marketing Edge

Marketing Edge

there are plenty of how-to magazine formats for sports, recreation, and hobbies, but a how to run your business? in the minneapolis/st. paul metro there is such a venue it's called upsize magazine. in its five years on the market

Your home page is sacred

Anything Goes Marketing

Here's how not to create a home page: [link]. Anyone have any idea what the heck this site is about? Perhaps if you invest some time in the site, you can infer that it's some sort of portal but you shouldn't have to! Make sure home pages have a clear message as to what your site is about. For example, if it's a company site, give us a small blurb (1 liner) about your company. If you need more info, check out Neilsen's home page tips C. PS: Here's a good blog on SEO Tags [Usability] [Jakob Neilsen] [Web Design

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How to lose traffic on your blog in 10 days

Anything Goes Marketing

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Here are my top 10 ways to lose traffic on your blog in 10 days: Don't add any new content. Let your blog just "chill". When you do write on your blog, write in a new language that not many people understand. For example: Kred fud kot. that's have a nice day). When someone actually adds a comment you should respond by insulting them as well as their entire family Don't use tags - they are overrated. If you do, better start running.

Whoop it up Nike - Go girls

Anything Goes Marketing

For all those into those cool experience website, check out Nike's area designed specifically for women. Not only do you have some cool music to inspire you while you shop, there are some great work out videos, good offers for a workout DVD, exercise tips as well as videos explaining how to do certain hip hop moves. Great use of media and flash lead to an amazing online experience. Keep it up Nike! don't expect any less. C. Tags [Nike] [B2C

B2C 2

Site feeds added

Anything Goes Marketing

I felt left out when every other frikin' blog had these cool links in which you can subscribe to their RSS. Thought I would add that as well. Why not! Thanks Feedburner for making this easy. C. Tags [Feed Burner] [Beer] Mmm. like that tag


Click Z, You SuckZ

Anything Goes Marketing

Wow, I think people have run out of content to write on Click Z. Here is a terrible article on the 25 things that that this "expert" hates about Google. Danny, I agree that Google has many short comings but it's these types of short comings that have turned it into a 6 billion dollar company! Furthermore, you know that you just killed your company by insulting Google becuase your site ratings are dropping as we speak. You mind as well get out of search marketing all together. Try the witness relocation program. Do you want to have to pay 5 cents for every search query?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

More Viral Campaigns

Anything Goes Marketing

Marketing Sherpa put out another great article on viral campaigns. suggest checking it out. If you're into marketing, get their weekly newsletter. Their tips are deadly (in a good way - just like "viral" campaigns). We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. There's no better way to do that then to go door to door and bug the shit out of people so that you start to build brand awareness. Ok, maybe not (Listen, it was a hard day today). Another great one is " Send the talking monkey " email. Beer! C.

Easy Does It!

Anything Goes Marketing

Here's a great new viral campaign from Staples featuring the "Easy Button". Not only is the site very creative, and practical it's actually fun! For an administrator who needs to order office supplies quickly, what better way then the using an easy button that you can download to your desktop! Great job Staples! Chad H

Blog optimization for dummies (like me)

Anything Goes Marketing

Great post here on optimizing your blog. I'll start to implement some of the items that are mentioned. C. just added my first blog tags. Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. Thanks again

A "successful" email newsletter

Anything Goes Marketing

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)?? Of course IBM could afford this but could the everyday marketer really afford to create videos

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Click Z Sucks

Anything Goes Marketing

Ever read anything by the "Experts" at Click Z? By experts I mean people trying to sell their stuff. Here is a "great" article titled " Email Creates Awareness ". Really? Is that what it does?? Wow, I didn't know! read everything on this site with a huge, enormous grain of salt. There are only a few experts that I really trust. I'll point them out to you when I see them. wouldn't waste too much time on this site - becuase you can! Go watch a hockey game or something - much better use of your time. C

Anne Holland Fan

Anything Goes Marketing

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?" Anne is very classy in her next email, she sent out an article that explained that she really didn't know why. like Marketing Sherpa becuase it's real and the stories are interesting. C. PS - She claims she has a blog yet I can't leave a comment so this isn't a real blog in my books

Most Hilarious Email Ever? Or is it?

Anything Goes Marketing

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! It talks about how you can graduate in 6 weeks and how there are plenty of jobs out there etc. Here's the thing: the marketing campaign worked becuase we're talking about it right now! The mice in my head are starting to move. Maybe this is a new type of email marketing that has begun. will call it"Reverse Spamming" or Ream for short. Have you been Reamed today? better patent that now. :) C

Why can't I generate sales off my site?

Anything Goes Marketing

This was the kvetch from a marekting prof user. Take a look at the site and you can tell for yourself: [link]. The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales. That's my marketing tip for today. C

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.