Wed.Apr 25, 2012

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The Death of Copy Writing

Tomorrow People

Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting.

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Digital Developments in Event Marketing

Biznology

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

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A Nontraditional Application of Triberr: B2B Marketing

Digital B2B Marketing

Triberr. Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. It is a lightening rod application. I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them. I use Triberr.

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WEBININE: How to Build an Email Sign-up Form That Works

Convince & Convert

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. In this webiNINE, our series of ~9-minute webinars for social media and online marketing practitioners, we review the email sign-up process for three sites in the travel and tourism industry.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Is Blogging Dead or Are Companies Not Trying Hard Enough?

Online Marketing Institute

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day.

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Gartner Spending Trends Demand that IT Sales and Marketing Must Challenge the “Do Nothing” Prospect to Achieve 2012 Success

The ROI Guy

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. The good news is that IT spending is still growing, at a rate of 2.5% this year.

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How to Set the Right Lead Gen Goals for Your Marketing Team

Hubspot

As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance. If you know what your marketing team can generate for new leads, and you also know your average lead-to-customer conversion rate, your business can actually predict future sales!

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Form Templates Gallery Released: Over 500 Ready to Use Forms!

JotForm

We are happy to release the world’s largest collection of form templates. It is all FREE and ready to use today![link] FastOne of our main design goals was to make sure that the form templates can be found and consumed quickly. To accomplish this goal our en.

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New Profile Image Size: What Are the Image Sizes for Facebook's Timeline Layout?

SnapApp

Tomorrow, April 26, Facebook is changing the size of the profile picture. The new size will be 160 x 160 pixels (smaller than the current 180x180) and will be positioned 23 pixels from the left and 210 pixels from the top of the page. If you have a cool, integrated profile and cover image, this likely means that you'll need to update your profile, cover image, or both.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Alinean Challenges Frugalnomics to Drive Record 2012 Q1 Performance

The ROI Guy

Driving B2B Sales & Marketing Revenue by Quantifying the “Cost of Doing Nothing” and Cost-Justifying Change to Frugal Prospects Alinean today announced record results for Q1 2012, driven by the development and launch of several significant value selling and marketing campaigns for Alinean’s existing blue-chip accounts, and the addition of six new customers including Dassault Systems, GE Healthcare, Concur, Kony, Isilon Systems, and Abiquo.

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Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day.

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How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. You can learn practical tips on how to write online for traffic and money or learn more about his freelance writing services on his website. When it comes to guest blogging , the dream of many marketers is to write for the most popular blog in their niche, generate a solid flow of traffic, get a big boost in subscribers, and maybe even achieve an overnight rise to stardom.

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A Marketer's Guide to Optimizing Images for Google Search

Hubspot

There's no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.