Fri.Mar 18, 2011

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6 Characteristics of Social Media Winners

Webbiquity

An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter.

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3 ways to link marketing to revenue without metrics

Chris Koch

I’m looking forward to our annual ITSMA spring road trip. This time, I’ll be speaking about how to tie thought leadership to revenue, starting in Santa Clara, CA next Wednesday, and in New York and Newton, MA the following week. Hope you can join us. Now, you may think that because I’m using revenue and thought leadership together in the same sentence that I’m going to reveal some secret way to measure the link between the white paper you published last month and the complex solution sale you ma

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Dialogue Marketing: A Conversation with Maria Pergolino

The Point

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. • how to bring potential customers into dialogue with your company. • ideas for weaving social media into lead generation and lead nurturing programs. • whether mar

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Google and Bing still have an SMB gap

Biznology

Image by michperu via Flickr. by Frank Reed. As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. It's a demarcation line where millions of SMBs will line up on one side or the other. How they choose will pick a winner for the biggest of the big in the Internet world: Google and Bing.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Business-to-Bacon: Why I should be #BaconfestATL Queen

MLT Creative

As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta. I also appreciate the power of social media, and that – along with my love for all things bacon – leads me to apply what we do for our clients day-in and day-out to achieve victory in this contest.

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7 Awesome B2B Facebook Pages

Hubspot

A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples.

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Introduction to Facebook Marketing: Part 1 - Anatomy of a Facebook Page

SnapApp

Many new and existing companies are looking to Facebook as a way to market to customers affordably and effectively. You may be familiar with Facebook because you have a personal account, but may not know all the great ways you can market your company using Facebook. That's where the "Introduction to Facebook Marketing" series can help! This series of posts should put you well on your way to understanding how to expand your marketing efforts to Facebook.

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3 Ways to Maximize the Value of Your Facebook Fans

Hubspot

Recently, a lot has been written on the value of a Facebook Fan. Some claim that they're worth as much as $136.38 , while others claim the figure is merely $1.07. So who's right? The answer is that it depends. For starters, the value varies from company to company -- and even within a company, the value of each fan can vary widely. But regardless of that variation, there are three things you can focus on to maximize the value of your organization's fans. 3 Ways to Maximize the Value of Your Face

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B2B Blog Q&A: What's Most Critical to a Great Blog Post?

MLT Creative

Guest Post by blogger and author, Mark W. Schaefer. Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question. This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman : On a scale of 1-to-5, with 5 being a requirement, which items are most critical to a great blog post?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.