Sat.Oct 20, 2012 - Fri.Oct 26, 2012

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads.

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The Rush to Get Inside

ViewPoint

Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. He is the Senior Partner at Jonathan Farrington & Associates , Chairman of The JF Corporation and CEO of Top Sales Associates , based in London & Paris.

Bandwidth 212
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LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.

Linkedin 199
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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed.

Tools 197
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Business to Business for Small Business

Webbiquity

Guest post by Megan Totka. Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. This includes everything from high-tech startups to mom-and-pop shops in your local town to freelance work done in your neighbor’s basement. As the drivers of employment growth, all of these businesses are vital.

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Social media is a physical extension of your brain

Biznology

Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. We utilize the people we know and engage with deeply as active extensions — prostheses — of our thinking, reasoning, and creating brain. Science tells us that brainstorming is far more essential to our ability to think greater than ourselves than we could ever have imagined.

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Marketing Lessons from Chernobyl

Customer Experience Matrix

I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. Since I’m very comfortable with the actual topic, most of my prep time has been spent looking for pictures for my slides. One discovery was the image above, which shows is how I think most people imagine optimization: a team of dead-serious revenue engineers carefully tweaking dials and watching gauges until they find the perfect balance among alternative marketing investments.

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B2B Marcomms Agency League – highlights

Savanta

Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. The average satisfaction score given by clients to their agency is 8.3 out of 10. We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis.

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Study: Brands Rely on Social Metrics To Measure Engagement

KoMarketing Associates

In the midst of digital marketing clutter and indifferent audiences, a report from eMarketer claims that fighting to create attractive content is not the only thing brands are up against; how to accurately quantify success remains up for debate. A study from Outbrain found that 88.9% of brands rely on social media metrics and referrals to measure content marketing efforts followed by views/downloads at 75.6 percent, leads generated at 53.3 percent, and referrals from search at 51.1 percent.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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10 social media metrics every marketer should know

Biznology

Photo credit: Paul Jacobson. “If you can’t measure it, you can’t manage it,” said Peter Drucker. Social media measurement tools are one of the fast-growing areas of analytics and venture funding. But, did you know, among businesses that purchase them, only 34% are “happy;” 60% say they are merely “okay” and 6% are so frustrated they are ready to switch (source: KISSmetrics )?

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WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

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Content Marketing with Blogs: Online Persuasion

Writing on the Web

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Related posts: Content Marketing with Blogs: New edition.

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How to Produce 200 Videos for the Channel

Avitage

How to Produce 200 Videos for the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, is responding to a request by the executive team to develop a plan to make 200 videos to use with the channel. They had four questions for Max to answer. What is the right number of videos and why? Knowing that we need volume production, how do we do it?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Risk of Trusting Another’s Digital Marketing Knowledge

Biznology

Photo credit: tellatic. I have discussed the importance of being educated regarding the online marketing space in the past. As you may have guessed, I haven’t changed my stance and, in fact, I have turned up the volume on this mantra of mine for one simple reason: I am back in a more traditional sales role with the Edgeworks Group. So what you ask?

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

'You don''t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads.

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What Michael J. Fox Taught Me About Marketing

Convince & Convert

I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote presentation Tuesday, when I joined more than 4,000 other marketers at ExactTarget’s smashing Connections conference in Indianapolis.

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Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. Here's the problem: my role is all about helping out customers and providing the best.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

I’m a big baseball fan. Big. Huge. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine baseball’s best team. And while it’s easy to tire of sports metaphors, hang with me for a minute. Baseball may look like a kid’s game, but it’s also a multi-billion dollar business. The average ball club achieved over $200 million in revenue in 2011, with some teams taking in billions.

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WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

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5 Ways to Create a Likeable Content Marketing Strategy

Convince & Convert

When considering a content strategy for your business, think about the reasons why people choose to interact with you online in the first place. Guess what? They are the same basic reasons people are interested in what you have to say in the real world. Content strategy is a term that has become popular in web development and user experience disciplines over the last several years, and the job of a content strategist is to plan, curate, and distribute interesting and shareworthy content.

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B2B Marcomms Agency League – highlights

Savanta

'Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis. And we also have a thriving community of agencies.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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I Need a Plan for 200 Videos for the Channel, Chapter Three

Avitage

'How to Produce 200 Videos For the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, is responding to a request by the executive team to develop a plan to make 200 videos to use with the channel, (Chapter One). They had five questions for Max to answer. What is the right number of videos […] The post I Need a Plan for 200 Videos for the Channel, Chapter Three appeared first on Avitage.

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Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink

B2B Marketing Traction

Let me be really clear – this is not a photo of my kitchen sink! I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink! But, when it comes to the home page of your website, less is more. Why do business owners put too many features, options, text, graphics, buttons and more on their home page?

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What Michael J. Fox Taught Me About Marketing

Convince & Convert

I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. So it was a thrill to see Fox give a keynote presentation Tuesday, when I joined more than 4,000 other marketers at ExactTarget’s smashing Connections conference in Indianapolis.

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Performance Management For Marketers

Vision Edge Marketing

'As early as the 1940s, business leaders began developing processes to enable and evaluate how employees contribute to the success of the organization. These processes became the foundation for what we refer to as performance management. With the increased pressure on business leaders to be more personally accountable for the performance and conduct of their organizations, the emphasis on performance management has trickled down and across the organization, which includes marketing.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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I Need a Plan for 200 Videos for the Channel, Chapter Three

Avitage

'How to Produce 200 Videos For the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, is responding to a request by the executive team to develop a plan to make 200 videos to use with the channel, (Chapter One). They had five questions for Max to answer. What is the right number of videos and why? Knowing that we need volume production, how do we do it?

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I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? The word wheelhouse refers to a baseball term, which means “the sweet spot of a baseball player’s strike zone where the most power and strength can be utilized.” Whether

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Answers To Your Most Asked Content Marketing Questions

Adobe Experience Cloud Blog

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar. So, we wanted to do a follow-up blog and share our answers to all of our readers.