Sat.Feb 04, 2012 - Fri.Feb 10, 2012

article thumbnail

10 Signs Something is Missing from your Marketing Strategy

Tomorrow People

Is your marketing strategy missing something crucial? It could be, if you’re finding that you’re not converting prospects into sales as effectively as you’d like. Or if you’re not maximising the sales potential of the internet. That missing something could be costing you customers, sales and leads. Here are ten signs there’s something missing from your marketing strategy : You’re failing to consistently attract new prospects and visitors to your website or to

article thumbnail

Taking B2B Marketing Mobile: The Pitfalls and Payback

markempa

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As more businesses target marketing to mobile, I expect even better results,” says Meghan Lockwood, MECLABS research analyst.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

ViewPoint

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. This third and final article shares findings uncovered during an overall review of our lead contact strategies.

article thumbnail

Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems. Real marketers care about what the systems can do. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How to Fall in Love with your Marketing for Valentine’s Day 2012

Tomorrow People

Valentine’s Day 2012. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy? Make the most of the year’s most romantic day to reconsider your own marketing approach - and look forward to pulling in more prospects and customers. Here are just a few ways to get Cupid smiling on your marketing strategy once more: Plan the perfect first date: Every first date is important, whether it

Planning 199

More Trending

article thumbnail

Four reasons to hate thought leadership

Chris Koch

You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike).

article thumbnail

Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products

Customer Experience Matrix

My last post looked at data from our just-released B2B Marketing Automation Vendor Selection Tool (VEST) to understand general industry trends and identify the greatest areas of improvement. Today we’ll look at the VEST data to see what’s still hard to find. As before, the charts show three columns: change in feature availability over the past year among core marketing automation vendors; current availability among core vendors; and current availability among enterprise vendors.

article thumbnail

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Following are two examples of sales lead generation programs on which we combined our marketing analytics expertise with underlying technology.

article thumbnail

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark Consulting

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Marketers, Managers and the Parable of the Monkey Tree

Marketing Insider Group

Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs. But something gets in the way… The problem, it seems, is that we see completely different challenges in the roles we play and are quick to point fingers to the other.

article thumbnail

NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features. Particular strengths in: • split testing (separately for email subject lines and versions) • lead scoring (automatically reduces scores from older events) • CRM integration ( Highrise , Capsule CRM , Sugar CRM , Salesforce.com , and an open API) • marketing analysis (users can track mult

article thumbnail

Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities.

article thumbnail

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins. Here is a portion of what he said: “As more buyers wait to engage with sales and as more companies, in order to attract potential buyers, open up their content, the need to meet your audience’s needs

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Key to Marketing Automation Success: Process First, then Campaigns

The Point

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. Interestingly, our experiences in the rapidly evolving marketing automation category were quite common, especially in one area: A year ago, most of the client engagements for both our firms were what my consultant friend called “rescues” – that is, companies who purchased marketing automation software, jumpe

article thumbnail

Taste-as-you-go during social media marketing prep

Biznology

I volunteer as sous chef at a Washington, DC , homeless kitchen. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam’s Kitchen treats everyone who dines there as respected and honored guests. I have learned a lot about how to be a much better social media marketer as a direct result of working both in the kitchen as a sous chef and also as dining room captain.

article thumbnail

The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. (Photos courtesy Stuart Miles ). If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup, or movement.

article thumbnail

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

Building A Tribe Of Buyers ©All Rights Reserved Kenny Madden. Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy. New tactical approaches have been introduced at a rapid rate and some old ideas repurposed with new labels – all in an effort to find the ever flowing fountain of gaining buyer attention.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

When Inbound Marketing Goes Wrong

The Effective Marketer

The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that. But for those out there in the trenches, trying to follow all the advice and get their marketing engines running it is not that simple.

article thumbnail

Replacing “Authentic” in Social Media

Digital B2B Marketing

Authentic. You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media. It is an idealized view that for most organizations is as unrealistic as it is attractive. ( Aaron Wagner makes some great comments about this in the di

article thumbnail

Desktop Saturday

B2B Memes

Mesquite Dunes, Death Valley, CA. I don’t claim to be much good at photography, but it’s one of my more diverting hobbies. Last month whilst in Death Valley on holiday, I crawled out of bed well before dawn in order to catch sunrise at the Mesquite Dunes. I was not alone. In fact, there were so many other photographers there, that it was a challenge to frame any shot without one in it.

Order 116
article thumbnail

Is social media marketing growing up?

Biznology

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. I finally gave up asking that, because I found that what they really wanted was (pick one) a Facebook fan page/Twitter handle/blog/something even dumber.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

BMW’s Storm Cooper: A Mini-Coup Rather than a PR Blunder?

Marketing Craftmanship

Stormy Weather for BMW? For a fee, Germany allows people or companies to sponsor the names of weather fronts. So last month, to promote the “wind and weatherproof” capabilities of its Mini Cooper line, BMW’s marketing agency purchased naming rights to a high pressure system that originated in Siberia. But the Cooper storm turned out to be far more than weather forecasters and BMW expected.

PR 109
article thumbnail

4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. The problem is thought leadership has become a catchall for any marketing that includes content.

article thumbnail

5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? Do they see you as credible?

article thumbnail

Utilizing Linkedin to Improve SEO and Organic Visibility

Adobe Experience Cloud Blog

by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating look at how a properly optimized Linkedin page, both company and employees’, can boost SEO and organic visibility.

Linkedin 102
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!). Jay: Welcome everybody to Convince & Convert. It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms.

article thumbnail

QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands.

Lead Gen 110
article thumbnail

How Much Should I Spend on My B2B Marketing? (Part 1)

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? The answer requires a combination of science and art. In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example.

Spending 104