Sat.Jan 22, 2011 - Fri.Jan 28, 2011

article thumbnail

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

article thumbnail

Moving from Demand Generation to Revenue Performance Management

markempa

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. In it, they describe what the companies that out-perform and out-compete their peers have in common: Revenue Performance Management, and Brian Kardon, Eloqua’s Chief Marketing Officer, perfectly articul

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold”

NuSpark Consulting

If you remember the fable, The House That Jack Built , then you’ll enjoy the below. The fable below shows a typical flow of how a b2b lead can become a sale through a solid marketing process and lead management strategy. Have a little fun… The Lead That Jack Sold. This is the lead that Jack sold. This is the CRM that gave the lead that Jack sold.

article thumbnail

What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 182

More Trending

article thumbnail

B2B Marketing Automation Report Is Ready.My Web Site, Not So Much

Customer Experience Matrix

The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available. The bad news is I can't actually sell it online, despite the best efforts of Web masters on two continents. But the good news is I'm more than happy to take credit card orders directly if you send me an email or give me a call.

article thumbnail

Be The Change You Want To See In B2B Marketing

Marketing Insider Group

“Be the change you want to see in the world&# is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine. Resolutions or not, change has come to B2B Marketing in 2011. Are you keeping up? I have always tried to follow Gandhi’s advice to drive both professional and personal goals.

article thumbnail

28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either th

Lead Gen 154
article thumbnail

Moving from Demand Generation to Revenue Performance Management

markempa

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. In it, they describe what the companies that out-perform and out-compete their peers have in common:  Revenue Performance Management, and Brian Kardon, Eloqua’s Chief Marketing Officer, perfectly

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

2011: The year of personal brands

Chris Koch

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. It’s relevant but still a step removed from the truly personal connection.

article thumbnail

The State Of The Union In B2B Marketing

Marketing Insider Group

I wish I could say “the state of our union is strong.&# And although I’m usually a very optimistic person, I find it hard to say these words today. Yesterday I read the 5 Things You Need to Know Before The State of the Union (the real one) and I thought of the many parallels between the U.S. political environment and B2B Marketing in 2011.

article thumbnail

The Real Truth About Mexico

Writing on the Web

At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up.

Digg 143
article thumbnail

How Well Do you Know Your Buyer's Story?

Tony Zambito

Cover of Mulholland Drive. Understanding buyers today takes more than just figuring out who they are.  In the pursuit to get at who buyers truly are, we’ve explored the many areas of profiling, demographics, psychographics, and other numerous means to literally data mine our way into understanding the buyer.  While these means are helpful, what is lacking is the ability to understand the buyer’s story.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Guest post by Lauren Carlson. Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. It is made up of sales, service and—wait for it—marketing!

article thumbnail

Why Your Special Offer Isn’t

Convince & Convert

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. 15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – because we didn’t have any meaningful information to help us decide.

article thumbnail

Living Dangerously in Mexico

Writing on the Web

I got an email from a colleague back in the US who asked me if it weren’t dangerous to drive in Mexico outside the city? First of all, I hate driving in any city and find that most dangerous of all. Secondly, I live in a village called Ajijic. Every day when I go out my door, I have to avoid cars, motorcycles, buses, horses and a few chickens.

Digg 140
article thumbnail

The Decline of the Single Editorial Voice

B2B Memes

Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

Bundling 116
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Learning from Comcast/NBC and Keith Olbermann

Biznology

Image via Wikipedia. After the recent and sudden departure of Keith Olbermann as the host of MSNBC's daily Countdown , criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. Regular readers know that I regularly provide advice to companies operating in crises, usually in private to clients, but sometimes publicly on this blog.

Cable 110
article thumbnail

3 Ways to Tell a Social Media Problem From a Crisis

Convince & Convert

What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. But is it a crisis? No. The social media monitors in your organization need to have a mutual understanding of what is a real crisis and what the subsequent escalation procedures are. Merriam-Webster defines crisis as “ an unstable or crucial time or state of affairs in which a decisive change is impending; especially one with the distinct possibility of a h

article thumbnail

You Bought the Pitch – Are You Getting Results?

B2B Marketing Traction

Tweet. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). What is it about the pitch that makes us want to buy? I think the pitch can feed our sense of importance. A lot of attention is being paid to you, the business owner and potential buyer.

article thumbnail

Commodity Content, Demand Media, and Quality

B2B Memes

Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. The terms content farm and content factory are meant to be disparaging, as if content is worthless if it isn’t lovingly crafted by hand.

Demand 112
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Interview with paid search expert Andrew Goodman

Biznology

Image by rustybrick via Flickr. Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo!

article thumbnail

75 Winners of The NOW Revolution Blogger Promotion

Convince & Convert

After making a list, and checking it twice we’re delighted to announce the 75 winners of The NOW Revolution blogger promotion. These kind folks will each receive 2 copies of the book, and will write and post a (honest) review on their blog. Then, they’ll give away the second book to one of their readers via some kind of creative contest (there’s some doozies on the way)!

Blogger 121
article thumbnail

5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects

Adobe Experience Cloud Blog

by Maria Pergolino B2B marketing boils down to one all-important fact: It’s all about creating relationships. Today’s demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process. The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones.

article thumbnail

Elaboration Likelihood Model: What Science Has Taught Us

MLT Creative

Social and behavioral research on the art of persuasion has taught us about how humans make decisions, and also shed light on how to persuade people to choose one option over another. These findings have led to the development of theories and approaches on behavioral persuasion, which can be useful in B2B marketing by showing us how to influence buying behavior.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

The Internet Industry Races Forward and Leaves Opportunity in the Dust

Biznology

Cover of Simon & Garfunkel. by Frank Reed. There was a Simon and Garfunkel song called "Feeling Groovy" whose lyrics run, "Slow down, you move too fast, you've got to make the morning last, just kickin' down the cobble-stones, lookin' for fun and feelin' groovy." Of course, the idea of taking time and feeling groovy is dated but the general point isn't.

article thumbnail

How to Get Facebook Fan Page Activity Alerts via Email

Hubspot

For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts. Go to Hyper Alerts. Create an account. Click add a new alert.

article thumbnail

Top Challenges in Content Marketing

Adobe Experience Cloud Blog

by Katie Byrnes A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include: Producing engaging content (36%). Producing enough content (21%). Budget to produce content (20%). Lack of C-level buy-in (11%). Producing a variety of content (9%). No answer (3%). In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing.