Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

SERP 159
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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Every action our customers perform online today can be a gateway to a new business opportunity. Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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How to Avoid Ruining SEO During a Website Redesign

Ahrefs

For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Most Ad Agencies Are Not Ready for AI

Bionic

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt. Altman Says AI Will Handle 95% of Ad Agency Work According to a recent report by Paul Roetzer and Mike Kaput at the Marketing Artificial Intelligence Institute, OpenAI’s CEO Sam Altman predicts that “95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no co

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The SXSW Austin Experience: Celebrities, Parties and CX Lessons

CMSWire

How Austin's electric atmosphere and SXSW changed my life, leading to unforgettable encounters, personal growth and CX and marketing lessons. Continue reading.

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Time To Replace the Content Marketing Funnel (3 Alternatives)

Ahrefs

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it.

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Becoming a Published Author: How to Choose the Right Book Publishing Format

Trade Press Services

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution.

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Finding the Right Platform for Cost-Effective Customer Acquisition

SmartBug Media

Customer acquisition is critical to the success of your business. I know—no pressure, right? A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Let’s take a look at how you can find the perfect platform—and how to tell if it’s working for you. What Is Customer Acquisition Cost?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tap Into Your Inner Genius With Creative Thinking

CMSWire

If you've ever labeled yourself as "not creative," it's time to challenge that perception. Here's what marketers and CX leaders can learn. Continue reading.

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The Ultimate Guide to B2B Digital Marketing Strategies

Visitor Queue

Digital marketing is constantly evolving. With so many different kinds of technology at our fingertips, it can be tricky to know what kinds of B2B digital marketing strategies will work the best for your business. With competition at an all-time high, it’s more important than ever to have a thorough understanding of what your audience […] The post The Ultimate Guide to B2B Digital Marketing Strategies appeared first on Visitor Queue Blog | Identify Website Traffic.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways.

Trends 58
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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention,

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Retailers struggle with basics for generative AI

Martech

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council.

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[Research Round-Up] The Effectiveness of AI-Generated Images for Marketing

B2B Marketing Directions

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. This post features an unpublished paper that compares the performance of AI-generated vs. human-made images across three marketing use cases.) " The power of generative marketing: Can generative AI reach human-level visual marketing content?

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Interview: Mastering Digital Engagement with Bannerflow - Insights from Elkjöp

Bannerflow

Elkjøp is the biggest consumer electronics retailer in the Nordic countries, with 427 stores across 4 nations plus online business, and over 10,000 employees representing Elkjøp Nordics, Elkjøp Norway, Elgiganten SE, Elgiganten DK, and Gigantti. Based in Oslo, Norway, its marketing tasks are handled both centrally and regionally, making it a complex operation.

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The complete guide to Facebook video size and specs in 2024

Bannersnack

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads. Facebook research shows that 39% of people have discovered new brands or products as a result of watching a mobile video.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The false allure of B2B intent data

Martech

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on it

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How to Create Content Faster

Acrolinx

Is editorial sloth getting you down? Learn how to create content faster, more efficiently, and of a higher quality in this blog. The post How to Create Content Faster appeared first on Acrolinx.

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5 Email Marketing Tips for Small Businesses

Fount Media

Email marketing can be an effective marketing channel for small businesses. Many owners and leaders prefer email over social media to build relationships and communication efforts with their potential clients. The decision-makers of businesses that supply small enterprises have witnessed that 49% of their customers prefer to receive promotional emails The post 5 Email Marketing Tips for Small Businesses appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Top 50 Global Thought Leaders and Influencers on Security 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Congratulations to all our Security influencers who participated! Top 50 Global Thought Leaders and Influencers on Security 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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There’s No Such Thing as “Accurate” Search Volume

Ahrefs

Which was not the first time I saw us being criticized for the accuracy of our search volume metric.

SEO 66
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How to Market Your Sustainability as a Brand in 2024

Brandwatch Marketing

Make the most of your sustainability efforts by marketing them to our customers properly. Here are some tips on how you can do just that.

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How Gamification Improves Customer Enthusiasm & Brand Engagement

CMSWire

Gamified elements open the door to other engagement drivers, particularly competitive ones. Continue reading.

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FOMO Fuel: Ephemeral Content Sparks Digital Engagement

Valasys

18th March, New Jersey: The digital marketing domain is just like the battlefield when it comes to errors of little attention span along with the swarming of the content feeds. Innovation and deep insights into the consumer psychology behind marketing are necessary to find a niche in the saturated market space and attract more attention from consumers.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Hubspot

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell.

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A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

Terminus

In the fast-paced and ever-evolving landscape of B2B , the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role sales organizations play in the success of marketing efforts and how collaboration between the two functions can lead to sustain

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4 Ways How To Create High Converting Websites & Boost Conversions

Optinmonster

Do you want to learn how to create high converting websites? Great, let’s talk about how we can make your website a customer generating machine! The problem with many websites out there (and probably even yours) is that it was built as either a graphic design masterpiece to show off your designer skills or as a hastily put together after-thought in a rush to start your business.