ViewPoint

APRIL 24, 2012

As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. I included the following in a blog on the cost-per-lead metric I wrote in the summer of 2010: “I continue to marvel at the high number of companies that only use cost-per-lead as a basis for lead generation buying decisions.

Cost per Lead 216

Cost per Lead Sales Qualified Leads Lead Generation Cost 216

Marketing Insider Group

APRIL 24, 2012

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first.

Marketing Budget 175

Marketing Budget Paid Search Agency Companies Cost per Acquisition 175

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! It’s usually a look of pure terror. I’m sitting across the desk from a professional and confident marketing executive. We’ve discussed the benefits of social business. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Adobe Experience Cloud Blog

APRIL 24, 2012

by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people).

Examples 95

Examples Conference Network Marketing Marketo 95

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Paul Gillin

APRIL 24, 2012

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business.

Business 82

Business Work Management Customer Satisfaction Marketing Management 82

Paul Gillin

APRIL 24, 2012

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response. Expect information available nearly instantly when searching. Increase velocity of consumerization of work.

Peer-to-peer 65

Peer-to-peer Social Networks High Quality Lead Advertising Channels 65

Hubspot

APRIL 24, 2012

Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? If this question has ever crossed your mind, keep reading. This post should simplify things for you. Yesterday, Google's head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called "How does Google search work?

PageRank 59

PageRank Google Search Marketing Order 59

EMagine B2B Blog

APRIL 24, 2012

Hangouts are an important, yet often unused feature of Google+ for businesses. Similar to Skype or a webinar, Hangouts allow you to host a video chat with up to 10 people that you have in your Circles. What makes Hangouts better than the alternatives are the very reasons you should be using them for your [.].

Google 53

Google Skype Business Webinar Metrics 53

Hubspot

APRIL 24, 2012

As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! The frustrating thing about many CRMs is that they come with a range of functionality -- from basic to robust -- and all too often, businesses find themselves equipped with more than they need (or frankly, can handle). In an attempt to equip businesses with the right CRM system for their needs , this post will explain -- without the gobbledygook -- what the heck a CRM is, why they are

Work Management 52

Work Management CRM Marketing Management Lead Scoring 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

SnapApp

APRIL 24, 2012

In a short amount of time, Pinterest has been gained an impressive amount of traction. In fact, it is now the third largest social network after Facebook and Twitter. That's very impressive for such a relatively new social network! (Something I am sure Google+ is envious of.) What does Pinterest's rise in popularity mean for your brand? Well, for starters you should make it easier for your audience to pin your content!

Social Networks 48

Social Networks Impressions Twitter Facebook 48

Biznology

APRIL 24, 2012

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away, even through the terse messaging of a single pitch.

Social Media 158

Social Media Media Blogger Advertising Agencies 158

Digital B2B Marketing

APRIL 24, 2012

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. (These are all conversations I have overheard recently on public transit). Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content.

Social Media 158

Social Media Media Content RSS 158

Hubspot

APRIL 24, 2012

Every time we host live webinars (and as this long list suggests , that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain! What is a hashtag? A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it.

Twitter 61

Twitter Paid Search Agency PR Keywords 61

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