Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'
APRIL 15, 2016
Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and the world has clearly gone mobile, yet almost half of U.S. small businesses still have not. Web Development and Design
Insight into the Growing Impact of Mobile Video Marketing
FEBRUARY 10, 2016
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. Mobile
Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
FEBRUARY 20, 2016
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. Mobile
Is it Time to Ditch the Term “Social”?
JUNE 9, 2016
Is social media social? Social
A Content Formula for Complex B2B Organizations
Content Marketing is essential for anyone who wants continued success and growth.
Forget Link Building: Time to Embrace the Google Knowledge Vault
JULY 2, 2015
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Isn’t digital marketing fun? Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. haven’t decided if this is a good or bad thing.
What is Proximity Based Marketing?
FEBRUARY 3, 2016
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Inbound Marketing
Make Your Content Searchable, Shareable, and Snackable!
FEBRUARY 17, 2016
So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening? You’re creating quality content; why aren’t your prospects consuming it? Inbound Marketing Content Marketing
How to Optimize My Landing Pages
JULY 20, 2015
Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Great! Then this article is for you. What is a Landing Page? Headline. Visual. Benefits.
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
3 Inbound Marketing Insights from the State of Inbound 2016 Report
SEPTEMBER 20, 2016
It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I found particularly intriguing about this current offering is its generally brand-agnostic methodology. Inbound Marketing
Social Media Marketing: It's Complicated.
NOVEMBER 26, 2014
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). Yesterday, though, I got lucky. In a big picture sense, what are they trying to accomplish as a business?
Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
MAY 29, 2015
A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. Yes, Facebook's average user demographic is aging. join the mainstream).
The Importance of Brand Integrity in the Digital Age
APRIL 18, 2015
A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background…. We strolled in, bellied up to the bar, and ordered our buy one get one free drink offer which, as it turns out, wasn’t on offer after all. We don’t do that here.”.
Note to Businesses: We’re All in eCommerce Now
JANUARY 27, 2016
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Marketing Technology Trends Web Development and Design
The Rise of the Customer Marketer
Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.
How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
APRIL 3, 2014
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. billion, an estimated 18.4 And shop.
Inbound Marketing : Out with the Old, In with the New [Infographic]
AUGUST 11, 2015
Finding it hard to track return on investment with your outbound marketing efforts? Time to move past the days of interrupting customers with products and services they aren’t interested in—out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign. Click Here to View the Infographic.
7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]
JULY 22, 2015
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Click Here to View the Infographic. Infographic Transcription : 1. Keep it under 5 words. 4.
4 Tips to Prepare for Google's Ever-Changing SEO Strategy
APRIL 28, 2014
In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future. 1. Avoid Shortcuts. Improve Your Content Marketing.
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
How to Transform Yourself into a Marketing Technologist
APRIL 17, 2014
I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated. Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. Make it Happen.
Why Your Brand Should Invest in Mobile Video Advertising
MAY 6, 2015
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising. Takeaway.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5% year over year. Read on. Bing Network.
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
DECEMBER 9, 2014
For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). That said, about the only thing you can count on in this crazy world of digital is change, and, well, the times they are a changin’…again. Leave the Or; Embrace the And.
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
Synecore's Top Marketing Words That Convert [INFOGRAPHIC]
JULY 22, 2014
You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging. By creating a list of words that appeal to your audience you are to able to better guide them to take action! Check out our top list of marketing words and see how we use them to amplify our message.
Schema Markup: The Most Under-Utilized Tool for SEO
MAY 16, 2014
Today, I’d like to let you in on a secret, perhaps one of the biggest secrets in marketing today. secret so impactful that it may very well change the way your customers interface with your brand. Well, it’s not really a secret, more of a grossly underutilized tool for SEO: Schema Markup. The benefits of this are obvious…. customers) alike, it’s probably also good for businesses. After Schema.
Everybody Wins With Responsive Web Design [INFOGRAPHIC]
SEPTEMBER 14, 2013
Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process. There are benefits for everyone from the back-end coder, to the SEO marketer, to the end user. Follow @jaceyleigh Follow @SyneCoreTech
WTF is Content Marketing, Anyway?
NOVEMBER 18, 2014
Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. As part of his analysis, Matt created a wordcloud that reflected the most frequently used words within the 5,000+ tweets sent during the two-day festival. Ridiculous.
A Blueprint for Content Marketing Success
84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.
10 Awesome Examples of Ecommerce Sites Using Responsive Web Design
APRIL 13, 2013
I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it seems like a RWD design might only be practical for the more creative type of website. However, this is simply not true. Skinny Ties. Folksy. United Pixel Workers. Currys. Book Apart. Nuts.com.
The Website Redesign Checklist [Infographic]
APRIL 7, 2014
Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything! Follow @jAtkO23. Follow @SyneCoreTech
Why Your Company Should Hire an Inbound Marketing Agency
DECEMBER 10, 2015
As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. It’s still possible to employ outbound tactics to convey an effective message, but it is becoming more expensive. What is Inbound Marketing?
Responsive Web Design: 11 Great Examples from the Financial Industry
APRIL 24, 2013
A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design , or RWD. Well I am here to tell you that is simply not true. Responsive web design can be used as a tool to help any type of website become more usable across device sizes. Gateway Bank of Mesa, AZ. Jyske Bank. Simple. Ossian State Bank. HM Insurance Group. PNG Wallet.
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally. But how do you get started? If you’re like many, the very notion of advertising on social media is an overwhelming one. Don’t worry, dear reader, I’ve got you covered. Enough said. 4.
Email Marketing ROI: Measure with Ease Using HubSpot
JULY 24, 2015
Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. Alternatively, a negative ROI signifies a lower return than the original investment. But how do you measure ROI for complex business efforts such as email marketing?
4 Email Marketing Best Practices
APRIL 15, 2015
When it comes to leads, the bottom line is that they need to be nurtured. Lead nurturing is the process of forming a relationship with your leads and encouraging them to move through the sales funnel until they reach that “aha!” moment where they finally become a customer. One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Critical Tool.
4 Telltale Signs That You Need a Website Redesign
APRIL 8, 2014
Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven''t updated your website in the past few years, you may actually be hindering your business and your online presence with an outdated site. Here are four telltale signs that you need a redesign. 1. Follow @jaceyleigh.
The B2B Marketer's Field Guide To Customer Engagement
Leverage customer engagement and advocacy to drive brand, demand and profitable growth.