Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'
APRIL 15, 2016
Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and the world has clearly gone mobile, yet almost half of U.S. small businesses still have not. Web Development and Design
Insight into the Growing Impact of Mobile Video Marketing
FEBRUARY 10, 2016
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. Mobile
Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
FEBRUARY 20, 2016
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. Mobile
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.
What is Proximity Based Marketing?
FEBRUARY 3, 2016
As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Inbound Marketing
Google to Businesses: You Have Until April 21st to Get Mobile Friendly
MARCH 6, 2015
Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21 st , Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. Not this time: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
Are Instant Messaging Apps the Future of the (Mobile) Internet?
AUGUST 27, 2015
Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. The Anatomy of an Instant Messaging App – Case Study: Kik. Ever heard of Kik ? Creating an All-In-One App.
Make Your Content Searchable, Shareable, and Snackable!
FEBRUARY 17, 2016
So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening? You’re creating quality content; why aren’t your prospects consuming it? Inbound Marketing Content Marketing
Forget Link Building: Time to Embrace the Google Knowledge Vault
JULY 2, 2015
SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Isn’t digital marketing fun? Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. haven’t decided if this is a good or bad thing.
Note to Businesses: We’re All in eCommerce Now
JANUARY 27, 2016
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Marketing Technology Trends Web Development and Design
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
MAY 29, 2015
A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. Yes, Facebook's average user demographic is aging. join the mainstream).
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, by 2015.
7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]
JULY 22, 2015
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Click Here to View the Infographic. Infographic Transcription : 1. Keep it under 5 words. 4.
How to Optimize My Landing Pages
JULY 20, 2015
Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Great! Then this article is for you. What is a Landing Page? Headline. Visual. Benefits.
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Here's what we learned.
The Importance of Brand Integrity in the Digital Age
APRIL 18, 2015
A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background…. We strolled in, bellied up to the bar, and ordered our buy one get one free drink offer which, as it turns out, wasn’t on offer after all. We don’t do that here.”.
How to Transform Yourself into a Marketing Technologist
APRIL 17, 2014
I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated. Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. Make it Happen.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5% year over year. Read on. Bing Network.
How to Convince Your Boss to Switch to Responsive Web Design
JANUARY 28, 2015
While most digital marketers today would argue that Responsive Web Design (RWD) and development is a necessity for successful businesses, there are still some designers and decision makers who insist on dragging their feet. RWD is a solution to the problem of designing for the various kinds of devices used by consumers such as mobile phones, tablets, and desktops. It’s Google’s Recommendation.
Marketing Technology: 3 Solutions You Can't Live Without
In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.
10 Awesome Examples of Ecommerce Sites Using Responsive Web Design
APRIL 13, 2013
I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it seems like a RWD design might only be practical for the more creative type of website. However, this is simply not true. Skinny Ties. Folksy. United Pixel Workers. Currys. Book Apart. Nuts.com.
How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
APRIL 3, 2014
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. billion, an estimated 18.4 And shop.
Social Media Marketing: It's Complicated.
NOVEMBER 26, 2014
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). Yesterday, though, I got lucky. In a big picture sense, what are they trying to accomplish as a business?
Email Marketing ROI: Measure with Ease Using HubSpot
JULY 24, 2015
Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. Alternatively, a negative ROI signifies a lower return than the original investment. But how do you measure ROI for complex business efforts such as email marketing?
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.
Inbound Marketing : Out with the Old, In with the New [Infographic]
AUGUST 11, 2015
Finding it hard to track return on investment with your outbound marketing efforts? Time to move past the days of interrupting customers with products and services they aren’t interested in—out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign. Click Here to View the Infographic.
Why Your Company Should Hire an Inbound Marketing Agency
DECEMBER 10, 2015
As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. It’s still possible to employ outbound tactics to convey an effective message, but it is becoming more expensive. What is Inbound Marketing?
5 Proven Digital Marketing Strategies for Small Businesses in 2016
DECEMBER 15, 2015
As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Let me explain. Small Business Rules. According to U.S. Census Bureau data, 99.7% of US businesses are classified as small businesses (fewer than 500 employees). million.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally. But how do you get started? If you’re like many, the very notion of advertising on social media is an overwhelming one. Don’t worry, dear reader, I’ve got you covered. Enough said. 4.
6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
JANUARY 22, 2016
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence , increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. Inbound Marketing
WTF is Content Marketing, Anyway?
NOVEMBER 18, 2014
Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. As part of his analysis, Matt created a wordcloud that reflected the most frequently used words within the 5,000+ tweets sent during the two-day festival. Ridiculous.
Why Your Brand Should Invest in Mobile Video Advertising
MAY 6, 2015
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising. Takeaway.
4 Tips to Prepare for Google's Ever-Changing SEO Strategy
APRIL 28, 2014
In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future. 1. Avoid Shortcuts. Improve Your Content Marketing.
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
Everybody Wins With Responsive Web Design [INFOGRAPHIC]
SEPTEMBER 14, 2013
Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process. There are benefits for everyone from the back-end coder, to the SEO marketer, to the end user. Follow @jaceyleigh Follow @SyneCoreTech
A Simple Formula for Success in Online Content Marketing
MARCH 18, 2016
A colleague once asked me to come up with a simple formula for success in online content marketing. After pondering the question for far too long, I came up with this response: Write as yourself. Write for your audience. Content Marketing
7 Inspiring Examples of Parallax Scrolling Websites
APRIL 12, 2014
The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. Whether it’s B2B or B2C, this design effect provides a great platform for brands to tell their stories and keep users engaged. Sony: Be Moved. It''s artistic, beautiful, and one of my favorites on this list! 2.
Thinking "Mobile First" for Your Website Redesign
APRIL 23, 2014
If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it''s extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens. Why you ask? The second thing to note is that b ounce rates are 9.56
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization.
Using Digital Influence to Enhance the In-Store Experience
MAY 7, 2014
We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1 trillion, and that this number is likely to reach 50% of in-store sales by the end of 2014? Consumers who use a device during their shopping journey convert at a 40% higher rate. Sounds great, but what does it really mean? Let me make my case.