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Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'


Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and the world has clearly gone mobile, yet almost half of U.S. small businesses still have not. Web Development and Design

Insight into the Growing Impact of Mobile Video Marketing


As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. Mobile

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Is it Time to Ditch the Term “Social”?


Is social media social? Social

Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App


Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. Mobile

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem


Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, by 2015.

What is Proximity Based Marketing?


As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Inbound Marketing

Make Your Content Searchable, Shareable, and Snackable!


So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening? You’re creating quality content; why aren’t your prospects consuming it? Inbound Marketing Content Marketing

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How to Optimize My Landing Pages


Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Great! Then this article is for you. What is a Landing Page? Headline. Visual. Benefits.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media Marketing: It's Complicated.


I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). Yesterday, though, I got lucky. In a big picture sense, what are they trying to accomplish as a business?

Note to Businesses: We’re All in eCommerce Now


One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Marketing Technology Trends Web Development and Design

Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be


A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. Yes, Facebook's average user demographic is aging. join the mainstream).

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The Importance of Brand Integrity in the Digital Age


A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background…. We strolled in, bellied up to the bar, and ordered our buy one get one free drink offer which, as it turns out, wasn’t on offer after all. We don’t do that here.”.

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Inbound Marketing : Out with the Old, In with the New [Infographic]


Finding it hard to track return on investment with your outbound marketing efforts? Time to move past the days of interrupting customers with products and services they aren’t interested in—out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign. Click Here to View the Infographic.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

7 Examples of Call-to-Action Best Practices [INFOGRAPHIC]


Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Click Here to View the Infographic. Infographic Transcription : 1. Keep it under 5 words. 4.

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience


eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. billion, an estimated 18.4 And shop.

Paid Advertising 101: Understanding Search and Display Advertising


If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5% year over year. Read on. Bing Network.

Why Your Brand Should Invest in Mobile Video Advertising


If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising. Takeaway.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

4 Tips to Prepare for Google's Ever-Changing SEO Strategy


In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future. 1. Avoid Shortcuts. Improve Your Content Marketing.

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How to Transform Yourself into a Marketing Technologist


I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated. Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. Make it Happen.

Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?


For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). That said, about the only thing you can count on in this crazy world of digital is change, and, well, the times they are a changin’…again. Leave the Or; Embrace the And.

Synecore's Top Marketing Words That Convert [INFOGRAPHIC]


You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging. By creating a list of words that appeal to your audience you are to able to better guide them to take action! Check out our top list of marketing words and see how we use them to amplify our message.

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The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Schema Markup: The Most Under-Utilized Tool for SEO


Today, I’d like to let you in on a secret, perhaps one of the biggest secrets in marketing today. secret so impactful that it may very well change the way your customers interface with your brand. Well, it’s not really a secret, more of a grossly underutilized tool for SEO: Schema Markup. The benefits of this are obvious…. customers) alike, it’s probably also good for businesses. After Schema.

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Why Your Company Should Hire an Inbound Marketing Agency


As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. It’s still possible to employ outbound tactics to convey an effective message, but it is becoming more expensive. What is Inbound Marketing?

WTF is Content Marketing, Anyway?


Sipping a mug of hot coffee while gazing over a snowy landscape yesterday morning, I came across an interesting post by Matt Owen of Econsultancy summarizing the hottest topics from the Festival of Marketing recently held in London. As part of his analysis, Matt created a wordcloud that reflected the most frequently used words within the 5,000+ tweets sent during the two-day festival. Ridiculous.

Everybody Wins With Responsive Web Design [INFOGRAPHIC]


Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process. There are benefits for everyone from the back-end coder, to the SEO marketer, to the end user. Follow @jaceyleigh Follow @SyneCoreTech

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Paid Advertising 101: Understanding the Basics of Advertising on Social Media


An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally. But how do you get started? If you’re like many, the very notion of advertising on social media is an overwhelming one. Don’t worry, dear reader, I’ve got you covered. Enough said. 4.

10 Awesome Examples of Ecommerce Sites Using Responsive Web Design


I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it seems like a RWD design might only be practical for the more creative type of website. However, this is simply not true. Skinny Ties. Folksy. United Pixel Workers. Currys. Book Apart.

The Website Redesign Checklist [Infographic]


Your website is the most powerful marketing tool you possess. While going through your own website redesign, complete this ten-point checklist to make sure that you are not missing anything! Follow @jAtkO23. Follow @SyneCoreTech

Email Marketing ROI: Measure with Ease Using HubSpot


Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Obviously, a positive ROI means an individual or business invested their money wisely and saw a return greater than the original investment. Alternatively, a negative ROI signifies a lower return than the original investment. But how do you measure ROI for complex business efforts such as email marketing?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

4 Email Marketing Best Practices


When it comes to leads, the bottom line is that they need to be nurtured. Lead nurturing is the process of forming a relationship with your leads and encouraging them to move through the sales funnel until they reach that “aha!” moment where they finally become a customer. One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Critical Tool.

Responsive Web Design: 11 Great Examples from the Financial Industry


A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design , or RWD. Well I am here to tell you that is simply not true. Responsive web design can be used as a tool to help any type of website become more usable across device sizes. Gateway Bank of Mesa, AZ. Jyske Bank. Simple. Ossian State Bank. HM Insurance Group. PNG Wallet.

4 Telltale Signs That You Need a Website Redesign


Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven''t updated your website in the past few years, you may actually be hindering your business and your online presence with an outdated site. Here are four telltale signs that you need a redesign. 1. Follow @jaceyleigh.

Mobile Marketing: The Future of Marketing


In 2012, U.S. mobile ad spending was at $4.4 billion dollars. In just over a year, mobile ad spending doubled adding up to nearly $8 billion. Mobile marketing enables businesses to communicate with their audience in an interactive manner. It’s evolving rapidly and is becoming a primary point of engagement between consumers and brands. Follow @jAtkO23. Follow @SyneCoreTech

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10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.