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SYNECORE
JANUARY 15, 2013
10 Examples of Amazing Responsive Web Design
Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. In order for your website to be properly experienced by every segment of your target audience, you need to design for the devices they use. This means creating websites that optimize for smartphones and tablets of nearly every size. Here are 10 great example of RWD from across the web. Starbucks.
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SYNECORE
APRIL 13, 2013
10 Awesome Examples of Ecommerce Sites Using Responsive Web Design
'I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it seems like a RWD design might only be practical for the more creative type of website. However, this is simply not true. Skinny Ties. Folksy. United Pixel Workers. Tommy Hilfiger. Currys. Book Apart.
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SYNECORE
JUNE 13, 2013
New Study: The Widening Digital Gap between the Consumer and Marketer
'The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. tend to prefer a more holistic approach. The study finds significant gaps in perception regarding how consumers prefer to engage with brands, what influences their purchase decisions, and how they view privacy. The Power of Process.
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SYNECORE
DECEMBER 6, 2012
2013: The Year of Integrated Digital Marketing
The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this new “techonomy,” the increasingly sophisticated and highly-connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity, and proximity. They need an integrated digital marketing strategy. The Maturation of Mobile.
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SYNECORE
APRIL 16, 2013
Is Your Website Built for CONVERSION? A 10-Point Checklist
'In today’s digital economy, your business website must do more than just look good. As your brand’s virtual sales rep, Internet storefront, and online distribution hub, your website must convert on a number of levels, enticing would-be prospects, nurturing new leads, and servicing existing customers. Original : Be transparent, and be yourself. Help, don’t hinder them. Don’t disappoint.
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SYNECORE
DECEMBER 29, 2012
The Best Branded Content of the Year: 2012
Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. 2013 will be the year that marketers begin to perfect their branded content. Red Bull - Stratos Project. It is nearly impossible to discuss branded content without bringing up Red Bull. Oreo - Daily Twist.
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