Sat.Nov 10, 2012 - Fri.Nov 16, 2012

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Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

markempa

Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Here’s one of the primary reasons we received this distinction: Our vigilance in keeping self-promoters and spammers out of discussions.

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Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath. I’ve put in my time working at the cold face with old dog-breath (aka the unimaginative boss) sat behind me, trying to stimulate the market by churning out what he thinks the market needs.

Planning 228
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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept.

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Tennyson Delivers Skyfall’s British Bulldog Moment

Marketing Craftmanship

To strive, to seek, to find, and not to yield. In her 7th and final role playing “M” in Skyfall – the latest in a series of 23 James Bond movies produced over the past 50 years – Dame Judi Dench appears before Britain’s Intelligence and Security Committee to defend her record as head of MI6 – the government agency which supplies Her Majesty’s Government with foreign intelligence.

Display 183
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Blog Readers Find You – A Diagram

Writing on the Web

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? I keep hearing the same reasons, over and over. Top 3 Excuses for Not Blogging: “I don’t have time to blog.”.

SEO 180

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Webinar: 2013 SEO Trends and Predictions

KoMarketing Associates

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. 2012 might have been the biggest year of change yet in the SEO industry. Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely

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The 2013 Social Business Marketing Manifesto

Marketing Insider Group

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. I will provide a few links to some of my top stories of the year to provide more detail on each point.

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Selling From A Salesman’s Point of View

Biznology

Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. In sales, we are trained to look at situations as if we were sitting in the prospect’s chair. The reason for that is that it makes it easier for a sales person to recognize what is REALLY important to the prospect.

Training 165
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Which Technological Development of Recent Decades Do You Think Has Changed Marketing the Most?

Tomorrow People

POLL: Which Technological Development of Recent Decades Do You Think Has Changed Marketing the Most?

Marketing 213
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME.

Paper 131
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I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three).

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Don’t Forget These Important SEO Elements When Launching a New Site

Biznology

Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. If drastic changes are made and if certain things aren’t implemented properly during the new site migration due to lack of knowledge, it can result in some of that SEO trust being lost.

SEO 161
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Why B2B Marketers Are Slow To Invest In Data

Digital B2B Marketing

Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list. Despite the positive impact data can have, B2B marketing organizations have been slow to embrace new sources and types of data.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The No Hype Guide To Video Marketing on YouTube

Convince & Convert

Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality.

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Which Technological Development of Recent Decades Do You Think Has Changed Marketing the Most?

Tomorrow People

'POLL: Which Technological Development of Recent Decades Do You Think Has Changed Marketing the Most?

Marketing 152
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Take Control of Your Reputation Online

Biznology

Tweet. Yesterday, Chris Abraham of Reputation.com presented our latest Biznology® Webinar about taking back your online reputation. In today’s 24-hour news cycle, crisis response is essential to every company’s communications strategy; however, after all the dust settles and it looks like you’re in the clear, what happens when all of the negative press finds its way onto Internet search?

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WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME.

Paper 120
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

'Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic […] The post I Need A Plan for 200 Videos for the Channel, Chapter Five appeared first on Avitage.

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B2B Marketers: How to Use LinkedIn Endorsements

B2B Marketing Traction

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post. Why Did LinkedIn Add Endorsements? It used to be that the only way to provide a recommendation on LinkedIn was to go to the Recommendations option under the Profile menu , write your recommendation

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Targeting Content and Calls To Action: Where Are Your Prospects?

Biznology

Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow.

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Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates

Convince & Convert

Photo from BigStockPhoto.com. I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer. But, we too often mistake audience for influence, and in the bright light of day these programs can be great at generating impressions, but the results at the downstream behavior level are frequently “hard to determine.” IR

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

'Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three).

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Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. The real value is in the rules and logic used to deliver the right message at the right time.

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Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Here are some things you should know about giving others endorsements and why you need to manage endorsements given to you. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. Endorsements allow you to endorse one or more skills that your connection claims to have on their profile.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? On the face of it, this is not a surprising question. Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Mitigate Social Media Disasters

Convince & Convert

This week on the Social Pros Podcast , Jay Baer and Eric Boggs take over when the scheduled guest has to cancel last minute so she can address a social media crisis in her own company. They discuss crisis management and mitigating disasters in social media with several fascinating case studies. Read on for some of the highlights or listen below for the full podcast.

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News Releases in Industrial Content Marketing — Part II

Industrial Marketing Today

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings and statistics from different B2B [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

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