I'm bored. I've read one too many customer case studies that just don't try hard enough. The latest offender: a feature on a frequent flyer in an airline inflight magazine that will remain nameless. The back story. This past weekend I traveled to Phoenix to cheer family on in a half marathon. While perusing the inflight magazine, I was pleased to see a customer story. It's easy to be lazy.
Happy 2012! The holidays are over but there are still great deals to be had – including one free audio class on case studies and half off anything in the “Stories That Sell” store - today and tomorrow only! What's the Deal? ” These two days - January 5-6 - download a free class and get half off everything in the "Stories That Sell" store. The FREE Course.