| | | Stories that Sell | | | | 2 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL OCTOBER 13, 2011  Survey Says…Case Studies Still Influential in B2B Tech Purchases We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Of course, I want to know, what's going on with customer case studies? Again, this year's just-released report didn't disappoint. | STORIES THAT SELL OCTOBER 25, 2011  Chase Those Customer Stories – Before Treasured Contacts Leave! What a difference a couple of months makes. Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Not only did the web site deliver for the company but the main contact was a dream - eloquent, intelligent and very happy with the web firm's services. | | | | | |
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