December, 2005

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High Tea for the Girls

Smashmouth Marketing

My girls went to the Crumpets Tea Room today with the female relatives. I thought the picture was cute. My two oldest, Rebecca and Carolyn. Make fun of me all you want, but I believe the tradition of Tea is a wonderful way to spend the time with loved ones. I wish they had invited a couple of the men in the family. While they did that I was able to place 3'rd in a $20 multi on Stars.

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The Benefits of Business Intelligence

The ROI Guy

As a result of implementing business intelligence applications, organizations are gaining key business value advantages ranging from simple cost avoidance, such as saving on the labor, printing and distributing reports, to competitive advantage, such as recognizing hot selling items quickly enough to respond to customer demands and avoid “out-of-stock” conditions.

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My Top 10 Marketing New Year's Resolutions

WebMarketCentral

Here are my marketing resolutions for 2006. Feel free to steal these, or leave a comment to share your marketing (or life) resolutions for the new year. 1. I resolve to understand my customers better. What drives them, what motivates them, and how to reach them in a way that is helpful -- never intrusive. 2. I resolve to try to blog more frequently and eloquently. 3.

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Merry Christmas & Happy Hanukkah

Smashmouth Marketing

Had a great time last night and today. Spent Christmas Eve with my lovely girls. Although today they were visiting the the other half of the family. It was a bit melancholy.my first Christmas day without them. I got my share of kids though. I watched my niece and nephews open their gifts and play with toys all day. Beat my dad in Scrabble. Then Roast Beef and Yorkshire Pudding.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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One of the Finest Women in The World

Smashmouth Marketing

Congrats to my dear friend Mara and her new husband Ami. Mara is one of the nicest people I have ever met. Intelligent, charming, challenging, honest, cute, funny and beautiful. Mara and I worked together a few years ago when I was Chairman of Youth Tech Entrereneurs , she headed up their marketing team, and marketing being my forte', we spent lots of time debating colors, branding and demand generation.

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Cookies Cookies Everywhere

Smashmouth Marketing

Spent the day baking cookies for the holidays. I was smart this year, I trippled each recipe and made the dough of each yesterday. Put them in plastic bags in the fridge over night, and then today I just made a production line in front of the oven. I ended up with about 3 dozen of each. Here are the recipes if you are interested. The pistachio are my favorite: Peanut Butter Cookies Red & Green Pistachio Cookies Chocolate Striped Shortbread Cookies Sparkling Raisin Molases Cookies.

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Stars' Deep Stack Structures

Smashmouth Marketing

PokerStars has led the pack again with a great addition to it's multi-table tourneys, the Deep Stack structure. If you click on the picture to the right, you can see the details. This particular one, which I am still in, is an Omaha 8 or Better limit tourney. We started with T$5,000 and the blinds were 20/40. They play more like the larger live tourneys.

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No High Speed Internet Access in East Bum Fork?

Smashmouth Marketing

Ok, so Negroponte is providing PC's and internet access for $100 a piece to developing countries. What are we doing for our own that are still in developing areas of the US? Rural communities? Low income? In typical American fashion, people have banded together to take matters into their own hands. West Virgina Broadband is a non profit that connects rural communities to high speed wireless connections.

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Sir Paul then Dylan ?

Smashmouth Marketing

First it was Paul McCartney doing the Fidelity commercial, now Bob Dylan is doing a show on XM Radio. What is the world coming to? Is Howard Stern going to be considered for the next Supreme Court vacancy? Tags: tunes.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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25 Great Discoveries

Smashmouth Marketing

I was just at B&N shopping for some christmas gifts when I stumbled upon The Discoveries, by Alan Lightman. It took me 25 minutes before I put it down. It is now on my wish list. What a wonderful work written about such intricate subjects as this centuries greatest discoveries, and he does it by examining the inital papers that were published. Hope Santa puts one in my stocking.

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Who is Dane Cook's Agent/Publicist???

Smashmouth Marketing

Ok, I'm not one to follow up and coming comics religiously, don't get me wrong.I LOVE a good comic. But this week, I hear about Dane Cook on NPR midweek. Then I read about him in a magazine. Then he is hosting Saturday Night Live. Who is this guy's Publicist?? I've been working on about 30 bits that someday I want to try on a live stage. When I do, I want to use the same publicist.

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Touch of Pink

Smashmouth Marketing

Watched a cute movie tonight with a friend of mine. She insisted on something light, so we watched Touch of Pink. Kyle MacLachlan (of Twin Peaks fame) plays the spirit of Cary Grant as he helps the gay Alim, a muslim, deal with his visiting mother. Alim's struggle to come out to his mother generates fresh and hilarious situations as well as pain while the characters stumble all over each other.

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World Aids Day

Smashmouth Marketing

World Aids Day Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51. Tags: causes life health.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sick

Smashmouth Marketing

My kids got it. I got it. It lasts 48 hours and then goes away. I hate winter colds. Tags: drivel.

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2005. Good Riddance

Smashmouth Marketing

My last post of 2005. Good freaking bye 2005! Good Riddance. Tags: life drivel.

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The ROI Risks of VoIP

The ROI Guy

VoIP projects indeed can deliver great cost savings and empower the business for greater agility, applications and capabilities. But these projects are not without their risks. These typically include: 1. Network readiness is often under-estimated resulting in higher that expected upgrade investments required in network equipment and connectivity 2.

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The Benefits of RFID

The ROI Guy

The costs for implementing RFID are still too high for most mainstream applications, but are falling. While the costs and risks might be too high to deploy in a production environment, the benefits are proving more apparent and many should be conducting research projects to begin determining the potential ROI. Here is a quick checklist of several benefits which can be achieved with RFID solutions: 1.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The ROI of HR Self Service Applications

The ROI Guy

Here are a few suggested HR applications you may wish to consider for self-service enablement Employee self-service applications ? Retiree services ? Paid time off requests ? Electronic paystubs ? Withholding changes and deductions ? Time card entry ? Personal data maintenance ? Training registration ? Benefit inquiries ? Open enrollment ? 401(k) or pension services ?

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Improve Project Success Rates

The ROI Guy

Although improving over the past 5 years, IT projects still suffer too many setbacks and failures. In our latest research with IDC, the good news is that 2/3rds of IT projects are now successfully deployed. This is truly a drastic improvement over pre-2000 figures, where 1/3rd of all projects were cancelled prior to deployment, and 40% failed to meet budget, schedule and requirement criteria for success.

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The ROI for Anti-Spam

The ROI Guy

The spam issue has reached such epidemic proportions that if its growth goes unabated, it can potentially ruin the utility and business value of e-mail. Nearly 36% of all e-mail messages received today are spam, according to NetIQ Corp.'s recent study of 750 small and large organizations worldwide. That's a sixfold increase over the past three years.

ROI 40
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Q&A for SearchCIO: The State of ROI from IT

The ROI Guy

Between utility computing and offshore outsourcing, it's a pretty safe bet that the data center of tomorrow won't look like the data center of today. What can CIOs do to prepare for the inevitable evolution? In this interview, Tom Pisello, founder, CEO and president (basically "The Man") of Orlando, Fla.-based Alinean LLC, a company that develops tools to measure IT value and ROI, talks to SearchCIO.com about which current trends merit attention -- and what CIOs should be doing to stay ahead of

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Don't just cut IT spending - Use IT to reduce SG&A is best way to cut costs

The ROI Guy

Reducing IT costs is a great idea and all, but maybe you should take a closer look at administrative expenses instead. That's the advice from Alinean Research. The ROI consultancy, based in Orlando, Fla., crunched several years' worth of financial data from 10,000 publicly held companies and found that IT departments have indeed reduced costs through consolidation and cutbacks.

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Ten Steps to High ROIT

The ROI Guy

1) Think like the CEO. Focus on the business first. This will affect your competitive advantage. 2) Communicate in stakeholder-specific terms, such as "competitive advantage," "growth," "income statement," "TCO" and "key business metrics." 3) Think strategically. Create a competitive analysis. Compare your company to others in the industry. Be aware of where you stand, and communicate that to your board. 4) Know where your company stands in terms of things like net income vs.

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The ROI of Business Intelligence

The ROI Guy

Companies have spent millions on transactional systems to help automate key business processes. While these systems generate enormous amounts of valuable information, they often have poor reporting capabilities, inhibiting the sharing of key information -- like demand forecasting, inventory levels, error rates, finances and budgets. The most common way for organizations to analyze and report on valuable business data is through spreadsheets.

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IT Does Matter

The ROI Guy

Nick Carr's argument that IT initiatives are no longer a source of corporate competitive advantage is both right and wrong. True, many IT purchases are commoditized buys that don't lift an organization past its peers. But the fundamental mistake in Carr's thesis is that all IT investments are a commodity, and should therefore be cut because they don't drive business value.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The ROI for Information Lifecycle Management (ILM)

The ROI Guy

With consolidation to storage area networks and advances in storage management software packages, the concept of hierarchies and intelligent management like information lifecycle management (ILM) is again at the forefront of storage architecture planning. ILM is a growing set of recommended practices and technologies that allow companies to manage data more efficiently and effectively.

ROI 40
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CIOs: Winning the Budget Battle

The ROI Guy

CIOs at organizations of all sizes are prepared to go into budget battle -- competing for precious few dollars to fund routine IT needs and hopefully some innovative initiatives. Even while the predictions for IT spending look promising for the next year, overall available funding is going to be tight, as revenue falls victim to the whims of an uncertain and unstable economy.

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Selling with ROI

The ROI Guy

IT vendors have accepted the fact that closing deals today requires proving that their products deliver substantial value. But, with some budget relief in sight for this year, vendors may be optimistic about the return of the happy days of pre-bubble selling -- and they could abandon their commitment to ROI-based selling programs. Unfortunately, most of the recent IT budget increases will not materialize into a spending windfall, and scarce dollars are already allocated to meet backlogged demand

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