Thu.Feb 21, 2013

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Is Thought Leadership The Future of Marketing?

Marketing Insider Group

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing.

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SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference in San Miguel. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking!

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VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two. The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. Unlike marketing mix models, which work with aggregated data such as total TV spend per month, the algorithmic systems start with individual ad impressions.

Buy 131
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LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? Should you have 5? 10? 20? More? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held. We had a great discussion on this very topic at an Institute of Management Consultants Los Angeles breakfast meeting.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Land Rover USA Gets Ferocious

Convince & Convert

Editor’s Note: This post is part of a series that highlights interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. This post is a reminder that brands should be a little more ferocious in their content strategy. If you focus on capturing stunning, yet powerful visual imagery, don’t ruin the impact of the photo with a lengthy caption.

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8 Useful Tools for Identifying and Connecting With Prospects

Hubspot

Ah, the elusive prospect. You know they're out there in need of your service or product, but it can be tough to uncover them at the right time in their search. So how do you find them ? And once you find them, what the heck do you do with them? Just poke 'em with a stick? First of all, that's a veritable "no" to the stick thing. And fortunately, there are a handful of tools available to help you identify prospective customers and find out what topics and content are most interesting to them.

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Announcing E-Signatures for Forms

JotForm

Using JotForm's powerful form builder, you can add an e-signature question to your form and get your users to sign the forms they complete. View Form Clone Form Start collecting electronic signatures today for free! No more faxing! It is 2013 and we ar.

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The 5 Biggest Facebook Marketing Mistakes

SnapApp

If you use Facebook right, it can be one of the most cost-effective marketing tools in your company's public relations arsenal. If you use it wrong, the popular social media platform might reach nobody at all -- or worse still, reach thousands with a poorly conceived message. Make the most of your Facebook fan page by avoiding these common Facebook marketing mistakes. 1.

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What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our hosting work with them: Sherry Wyatt, Principal at Wheless-Wyatt Communications, LLC, Greenville, South Carolina Area.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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PowerViews with Bob Perkins: Inside Sales is Here to Stay

ViewPoint

My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

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Digital Marketing on a Vine–Twitter’s New Video Venue

Biznology

Image via CrunchBase. Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With sound? Does 140 characters suddenly seem excessive?