NuSpark Consulting

FEBRUARY 10, 2013

I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less.

Traffic 201

Traffic Optimization Work Management Practices 201

Webbiquity

FEBRUARY 10, 2013

Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. With so much commerce now taking place online, impressions are a given in cyberspace. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable.

Privacy Policies 187

Privacy Policies Privacy Protection Business Ideal Customer Profiles 187

Convince & Convert

FEBRUARY 10, 2013

In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this). If you make a bad decision today you’re just lazy. Whether it’s a choice of breakfast sandwich, a car, or a dentist, content marketing strategist or any other service, you have in the palm of your hand all th

Marketing & Strategy 155

Marketing & Strategy Marketing Content Marketing Service 155

Hubspot

FEBRUARY 10, 2013

Kenneth Noland said, “For me context is the key -- from that comes the understanding of everything.”. If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. and also in the right location.

Buyer Personas 55

Buyer Personas Adwords Paid Search Agency Landing Pages 55

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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