Sun.Nov 27, 2011

Stories that Sell

Trending Sources

Marketing, Journalism, and Truth as Competitive Advantage

grow - Practical Marketing Solutions

I had a very interesting question come across my desk from {grow} community member John Bethune : In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era? A great question! And, in fact, I think the social web has brought these disciplines together in a number of surprising ways. The ideal of journalism is a quest for truth.

What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

It's All About Revenue

by Joel Rothman | Tweet this Thanksgiving has come and gone, which means that Christmas and Hanukkah are just around the corner. For many of us, that means slowing down a little at work, spending time with our families. If you are like me, you like to curl up and watch Dick Clark’s seasoned face as the ball drops, and reflect on the year that it has been. Then, it takes a slight dip in the summer.

Why People Don’t Believe Advertising

Fearless Competitor

3 out of 4 People don’t believe advertising | Here’s why. T-Mobile is a very heavy advertiser on TV. They spend millions to tout 4G speed and low costs. So should you switch to T-Mobile based on their advertising? Apparently, not. The Wall St. Journal reported that they lost 850,000 contract customers this year. You don’t lose those big numbers unless your service is very, very bad. What good is a cheap phone that doesn’t work? No wonder people don’t believe advertising. You just cannot believe it. Read reviews BEFORE you buy almost anything. What do you think?

Transparent vs. Opaque: Six New-Media Principles, No. 5

B2B Memes

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. Traditional media organizations have tended to be opaque, aiming not to reveal much about the people and processes behind their product. But the nature of new media is to reveal everything, to make everything public. If the organizations don’t reveal their own inner workings, the increasing likelihood is that someone else will. ” One of the more recent considerations of the phrase came from Mathew Ingram last month. New Ethics for New Media?

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.