Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." MORE >>

Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts? am honored to be a featured expert for The Light Group , a digital media company. Share: customer case studies Customer success stories Using Customer Stories Video testimonials MORE >>

"Chris Strouth tweeted "sh*t, I need a kidney" then got one." " Whoa, what? That's the headline on one of Twitter's new success stories , one of many about how the social media site has made a difference for people. It's powerful and moving, and it doesn't feature a measurable result. MORE >>

It's a common conundrum for companies today.How do you uncover the best stories among your customers, and then get them to share those stories publicly? Software company Kronos Inc. Here's how Kronos uses awards to recognize - and celebrate - its customers' efforts: (The following is an excerpt from Stories That Sell ). MORE >>

It's no wonder that customer case studies are a staple in marketing and selling technology products and services. Technology is complex, pricey and usually requires decent time to ramp up. On top of that, it demands ongoing support when something goes awry. Decision-makers have to know the details. What and who was involved? Was there training? MORE >>