LinkedIn Search Optimization (LSO) Critical for B2B Marketers
Buzz Marketing for Technology
JANUARY 7, 2010
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO).
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