Tue.Jun 28, 2016

Social Marketing Forum

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My PocketCHIP is a portable Linux box


Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. My second job was as LAMP technologist —  Linux , Apache, MySQL , and PHP — but in my case it included Python and Zope, too.


From Mealy to Meaty: How to Create Better Content


Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. For B2Cers, the figure is 77%. But does more content result in better content? mandate is not getting us very far. So what to do?  . Heck, yes.


Content Source: The Secret Sauce To Quality Content

B2B Marketing Insider

My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]. Content Marketing


Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Will Facebook need to get into the music business? Pretty interesting stuff?


150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How We Created Our First B2B Virtual Reality Video Case Study


We love creating new things. Even if it’s a prototype or proof of concept, we get really excited when we do something new at Bizible. We recently created a virtual reality video case study, which, as far as we know, hasn’t been done before. We won’t call up Guinness World Records just yet, but we would like to talk about the strategy behind it, how we created it, and why you should consider it too.


Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

B2B Marketing Insider

Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? believe this is giving marketing a false sense of LinkedIn success or failure. Here […]. Content Marketing Cost per lead LinkedIn LinkedIn Marketing LinkedIn Success


Progressive Profiling is a Must


Somewhere in the content marketing world, there’s a prospect abandoning a form as you read these words. Is it…could it be…yours? There are two main reasons a prospect who is genuinely interested in a gated asset abandons a form: The form is too long. The form requests information they are not ready to give up. What?! They want to know what my budget is?! I don’t even know who these people are!”


Why Your Brain Craves Vacation Time [Infographic]


When's the last time you took a real vacation? Not just a long weekend, but a real vacation -- one with some serious rest and relaxation time? If you're scratching your head, you're not alone. In fact, according to the U.S. Travel Association , workers typically fail to take even five vacation days a year. But you're not doing yourself any favors by riding out the wave at work.


There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption

Modern B2B Marketing

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). It’s clear that this is not a fad and may not even be a trend. But a one-way strategy (you talking to them) is not enough.


How to Increase Your Authority with Evergreen Content

B2B Marketing Insider

Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]. Content Marketing


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Talk to Your Boss About Your Career Path


A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path. So I did a little research to see how often people are actually talking with their managers about the next steps on their career paths. years. sometimes.


Easy Ways to Increase Registration and Attendance for Your Webinars


Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up on the day of the webinar. It’s a well-known problem, and there are many possible solutions. How Do You Get People to Register?


The Complete Guide to Instagram Advertising [Ebook]


As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action. All that said, it should come as no surprise that Instagram has become a place of interest for businesses.


Why Clients Undervalue Your Agency (And How to Make It Stop)


In Lady Windermere's Fan , one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing.". It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. Nothing Is More Valuable Than Perceived Value. conundrum.)


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump


Opentopic blog >> quicksprout.com We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped! As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was back. Cognitive Technology Cmo cognitive technology


Reaching the Summitt

Haley Marketing

“Here’s how I am going to beat you. I’m going to outwork you. That’s it. That’s all there is to it.” ” — Pat Summitt, Legendary University of Tennessee Lady Vols Head Women’s Basketball Coach Emeritus. Pat Summitt passed away on June 28, 2016 at the age of 64 from early onset dementia, Alzheimer’s type. And maybe coach??). Her tenacity.


8 SEO and Social Media Trends You Need to Know About


Opentopic blog >> entrepreneur.com If you feel a bit behind the times when it comes to SEO and social media, I can’t blame you. read the news every day, adjust my company’s and clients’ strategies regularly and still feel behind. That’s because trends never stay the same for very long, and there are always new ones emerging to challenge. Cognitive Technology Cmo cognitive technology


Busted! 23 Marketing Myths Held By (Some) Industries


Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths! 1) “Content creation is inbound marketing.”. Don’t get us wrong. Good news!


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why Do Jari Searns’ Friends Buy So Many Nails?

Haley Marketing

By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Jari Searns, Co-Founder of Haley Marketing, is into: HIT: Oil Painter. Back Story. What do I love most about painting?


Why CMOs Need To Be Bullish On Programmatic Advertising

It's All About Revenue

Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising buying coupled with machine learning.” ” However, there are no shortages of definitions of the term programmatic advertising. It’s using machines to buy ads, basically.”


Where unicorns come from — feeder roles for marketing technologists


The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. What are the breeding grounds for them? Here’s what I found out: #1. Media. Other.


Dead Trees, Sales Pipelines & Loss Aversion [Research]

Jill Konrath's Fresh Sales Strategies Blog

A massive clap of lightning awoke me from a dead sleep at 3 am. It was pouring outside. responded as I always do in a storm—rushing downstairs to unplug my computers, hoping they weren’t already fried. Buyer Insights Working Smarter


Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

What is the Minimum Acceptable Close Rate on Leads?


I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted: "What is the minimum acceptable close rate for leads provided to sales in a complex selling situation (long sales cycle and multiple decision-makers)?". One thing I like about LinkedIn is that there are lots of people who genuinely want to help! Here is a distillation of the scores of responses I received: "To what extent are the leads qualified to begin with?". All you can do is look at the statistics over time. Over time you will raise the gene pool.".


Unlocking the Mystery of Consumer Behavior with Psychology


This post, Unlocking the Mystery of Consumer Behavior with Psychology , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! seriously hate clothes shopping. Every time I have to go buy a new pair of jeans, I put it off for as long as possible. So far, my wardrobe hasn’t been very cooperative. Principle 1: Pain Avoidance.


Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]


Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming. This is especially true for marketing. Where do you. Cognitive Technology Cmo cognitive technology


Top 5 Lead-Generating Ideas for Your Content Marketing


Opentopic blog >> contentmarketinginstitute.com Do you feel lost when you try to think of ways to generate leads for your business? In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content. Cognitive Technology Cmo cognitive technology


Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Drive Organic Search Strategy with an Open Mind


When developing your digital marketing campaigns to grow a successful organic search strategy, your goal is to improve conversion rates and expand your reach in a cost-effective manner. Organic search strategies are the long-term campaigns you need to get an edge against your competitors. Long-Tail Logic Explained. Move beyond traditional #sales impact. Consider cross-channel #content performance.


What does intent data mean for the data-driven marketer?


This byline by Infer’s Sean Zinsmeister was originally published on Marketing Land. Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. Defining intent data and its uses. Is it predictive?


B2B Marketing Needs One Giant Step…Backwards

Marketing Craftmanship

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. Dead on arrival. But starting in the mid-1990s, corporate adoption of email communication changed the dynamics of direct marketing.


The Basics of B2B Social Media Marketing Strategy

Type A Communications

June 28, 2016 by Tom Pick Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels. read more. B2B Marketing Content Marketing Strategy Social Media content marketing strategy Tom Pick Webbiquity


Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Three Stats to Track for Sales Funnel Analysis

KEO Marketing

The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. As a sales opportunity moves down the funnel, time to close decreases and the probability of the sale occurring increases. This is known as sales funnel analysis. Landing Pages Response Rates.


Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital

Connecting Element

Matt Bowell, CE’s head of client services, puts his disappointment aside to ponder how digital has changed the way we consume the feast of football that is the Euros. The post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.


The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

Brands have long known that the more personalized they make content, the more effective it is in engaging people. New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. The Experiment. not browsing) were not as interested in the Groupon.


Outbound Is Out: Why Inbound Marketing Works and How to Do It


Opentopic blog >> business.com Some things you just know you need, like a house or food in the fridge. But there are other things that one might consider a luxury, say a Nespresso coffee machine or underfloor heating, that you believe you’re OK without. That is until you get one and then flummoxed, you ask yourself: “How the heck did. Marketing ROI Cmo marketing roi


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What’s the ROI on Semantic Markup?


Opentopic blog >> level343.com There’s a rising interest in the use of structured data and schemas to increase reach and effectiveness with the use of schema.org markup. The question in many business owners’ minds is: should I invest in semantic markup, and what’s the return if I do? This is a complex question requiring an articulated answer. Structured data and. Marketing ROI Cmo marketing roi