Sat.Oct 22, 2016

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This Week in Content Marketing: Is Content Marketing Actually a Thing?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss whether there’s truly a difference between marketing and content marketing and, if so, whether one works better than the other. In M&A news, Google Acquires FameBit, while more publishers are starting to search for new media business models. Have fun.

Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat

B2B Marketing Insider

“Listen to your audience.” ” Few sayings have become more rote in the tech world than that. Unfortunately, it’s the saying — not the practice — that’s gone mainstream. The post Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat appeared first on Marketing Insider Group. Content Marketing

Selling into the “hidden opportunity market”


We used to say, “sell ahead of the RFP.” ” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content. I’ve re-read Challenger Customer in detail at least 5 times. Each time I get a deeper appreciation for the insights their research provides.


9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. “Bee-lieve it or not, nothing,” I said. When I think of Ann Handley and MarketingProfs, I think of a distinct brand of humor: sharp, punny, and exuberant. Session: Opening Keynote. “I want you to form squads. How do you make B2B history? Most fails.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.