Wed.Mar 29, 2017

Trending Sources

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason?

74
74

Marketing Lessons Learned from a Life of Swag Hoarding

Modern B2B Marketing

Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy.

30
30

5 Steps to Hero: Using Story to Transform Social Media Reporting

Content Standard

Somewhere in the depths of a B2B corporation, there’s a bright social media marketing specialist fresh out of college who’s working to bring the company up to date with modern social media practice.

27
27

5 Painful Truths Damaging Your Content Marketing Strategy

B2B Marketing Insider

Facing the truth isn’t easy. But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

Hubspot

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation.

13
13

Account Based Everything: Engagio’s Jon Miller Responds

Aberdeen CMO Essentials

Last month, Aberdeen’s Andrew Moravick published a post entitled, “ Debunking Marketing Buzz: ‘Account-Based Everything.” ” In that post, he made an explicit reference to Engagio’s use of the phrase.

8
8

5 Powerful Lessons Content Marketers Can Learn from Journalism

Act-On

Are you planning to create more content this year? If so, you aren’t alone. In fact, 66 percent of B2B marketers plan to produce more content in the coming months. They too understand that creating valuable content for their target audience is a surefire way to beef up results and revenue. Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. A larger amount of content, however, also means something else … more noise.

The potential of blockchain technology: what every marketer should know

chiefmartech

The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing , blockchain brand promises , blockchain brand “logos,” and blockchains as brand equity.

8
8

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Simple steps to website marketing success

Biznology

Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. Here are a few marks your site should absolutely be hitting. Keep navigation simple.

6
6

Introducing VerticalResponse en español

Vertical Response

Read in English | Leer en español. If you’re a small business owner, you know how important it is to look for new opportunities. Today, we’re excited to introduce the Spanish-language version of VerticalResponse.

3
3

The Emerging AI Opportunity

Opentopic

Hype and sci-fi headlines have heralded the arrival of artificial intelligence technologies. But businesses are just beginning to understand how to think about AI, how to integrate it into their business model, and where it might be used to create competitive advantage. On March 28, in a live, interactive webinar, Hilary Mason, founder and CEO of Fast Forward Labs, will. The post The Emerging AI Opportunity appeared first on Opentopic. Brands & Marketers

3
3

Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. People change jobs, big guys buy little guys. Big guys buy big guys. Big and little guys shut down. The speed of change accelerates every year. It is costly to keep up.

4
4

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Why the Rise of AI Makes Human Intelligence More Valuable Than Ever

Opentopic

In the popular TV show Sherlock, visual depictions of our hero’s deductive reasoning often look like machine algorithms. And probably not by accident, given that this version of Conan Doyle’s detective processes tremendous amounts of observed data—the sort of minutiae that the average person tends to pass over or forget—more like a computer than a human. Sherlock’s intelligence is both.

3
3

Presentamos VerticalResponse en español

Vertical Response

Read in English | Leer en español. Si tienes tu propia pequeña empresa, ya sabes lo importante que es buscar nuevas oportunidades. Hoy nos complace anunciar la versión en español de VerticalResponse.

2
2

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Opentopic

To measure, or not to measure? When it com es to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” ” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the. The post How to Make Sure Your Digital Marketing Strategy is Results-Driven appeared first on Opentopic. Brands & Marketers

3
3

3 Tips to Get More Attention with Localized Content Marketing

B2B Marketing Insider

There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing.

2
2

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Short Shelf Life of a CMO

Great B2B Marketing

The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average […]. Chief Marketing Officer CMO

2
2

How to Respond to Negative Customer Feedback on Social Media

distribion

Transform negative social media feedback to positive relationships. How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek.

1
1

This is the week that was in B2B: from Dell Magic to Whaling for Beginners

Earnest about B2B

Bringing you a few choice highlights from the world of B2B and beyond: Kick in the teeth of the week. goes to Working from Home, following the news that IBM has decided to stick two fingers up to flexible working.

1
1