| | | Social Marketing Forum | | | | 12 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM APRIL 14, 2013  10 Blogging, Content and Social Media Metrics and How to Improve Them 'A white paper from Vocus identified 10 key blogging, content and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators) that are relevant to gauge your success [.]. | SOCIAL MARKETING FORUM JANUARY 5, 2013  Social Customer Service: Why You Must Offer it Right Now Social customer service is one of the most important domains of social business and social CRM. Here is why. Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company. Those who could not get proper customer service from a business found that social media provided a way for them [.]. | | | | | |
| SOCIAL MARKETING FORUM FEBRUARY 16, 2013  Using Storytelling to Strengthen Your Brand Storytelling is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your [.]. Brand marketing Content marketing emotional branding storytelling | SOCIAL MARKETING FORUM JANUARY 8, 2013  Social Media ROI and Measurement: Questions You Should Ask ROI stands for Return on Investment. Period. No, that’s not true. It is also used as an acronym for ‘Receipt of Invoice’, ‘Release of Information’ and ‘Risk of Infection’. But I bet you don’t care about that. If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. | SOCIAL MARKETING FORUM FEBRUARY 14, 2013  Optimizing the Digital and Social Customer Experience Since McKinsey first wrote about the ‘consumer decision journey’, the attention for that journey has never been higher. In its 2009 article on the consumer decision journey McKinsey wrote “Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should” It’s 2013. [.]. | | | | | | | | |
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SOCIAL MARKETING FORUM | SATURDAY, JANUARY 5, 2013  How Organizations Structure Social Media Teams and How to do Better
Nearly a year ago, Christopher Barger, author of ‘The Social Media Strategist‘ visited us for a Fusion Marketing Experience event and gave a great social business workshop, focusing on the internal social media processes and the social media team. But looking at some recent research (infographic below), there is a lot to improve… In last [.]. Infographics Social business Social media marketing Christopher Barger infographic NASDAQ OMX Corporate Solutions Ragan Social Media Team MORE >> -
SOCIAL MARKETING FORUM | FRIDAY, MARCH 22, 2013  From Social Media to Social Business: Moving Beyond Social Contacts
Social business is not just about social media marketing but can involve all business functions. It’s about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. There is no universal list of tips to become a social business. It’s not a matter of tips and tricks. [.]. Social business Social media marketing MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013  Social Proof, Circles Of Trust and Your Customer
The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an offline matter although it’s really foolish to separate the online and offline dimension of peer advice in an omnichannel reality. While there are differences between the ways we buy consumer products [.]. Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proof MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, FEBRUARY 17, 2013  Guidelines For Managers Of Twitter Group Accounts
Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a specific department, country, blog or any other group of people within the organization that need such an account. You might also want to read [.]. Social media marketing Twitter MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, JANUARY 6, 2013  How Toothpaste Proves the Consumer Disconnect
Do you know what the first reason is why marketers fail to connect with consumers? The fact they call them consumers and treat them as such. Heck, they even address them as consumers. It’s one of the many signs proving the continuing monologue mentality, self-centered marketing speak and outrageous consumer disconnect. Yesterday, I saw two [.]. Brand marketing Opinion consumer disconnect MORE >>
- Beyond the Faceless Business: Getting Your LinkedIn Profile Right SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013
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