CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint.
Let's personalize your content