Mon.Feb 13, 2012

Trending Sources

The Secret History of Pinterest — REVEALED!

grow - Practical Marketing Solutions

Do you feel like you woke up a week ago and Pinterest had taken over the world?  I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs. The meteoric success of Pinterest has shocked everyone. Except me. have it all figured out. But then something happened.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Example: “2.)

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The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean? Reason for Social Business?

The Future of Media and The Role I Want to Play

Digital B2B Marketing

The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger. In business, big data means far more than that. Every sale. Every customer touchpoint.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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5 Lead Conversion Tips That Work for Any Marketing Program

It's All About Revenue

by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales.  Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?). What constitutes buyer fit and intent differs for every company. Lead scoring makes evaluation scalable and automated so the ready prospects go to sales, and others get nurtured.

Chasebuzz Site Features 2000+ ICT Success Stories

Stories that Sell

What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible. recently discovered Chasebuzz.com, a new business venture by software developer Serengeti.

Happy 3rd Birthday Find New Customers!

Fearless Competitor

Three years ago today, the B2B demand generation  and global marketing company, Find New Customers was born. That’s the date on our official letter from the IRS.). It’s been a great ride and we’re delighted to have had wonderful clients like Marketo , OneSource , Genius.com , Silverpop , Act-On Software , and Keyedin  - with more to come. How can we help your company?

Social Media Week NYC: Top Trends that will Shape Social in 2012 #SMWJWT #SMWNYC [Summary]

Ad Your Comment Here

Ann Mack , Director of Trendspotting for JWT, shares details on some of the key trends that brands will need to understand in the years ahead. By outlining changes in the global zeitgeist, Ann will explore what’s driving them and detail how they’re beginning to play out both in society and in social media. This presentation hopes to inspire you to consider how to convert these shifts into compelling opportunities. summary of tweets: Conferences & Events 2012 trends Ann Mack JWT social media Social Media Week

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Goal of Marketing – Trust

Fearless Competitor

We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place.

How to Master the Design of Compelling Calls-to-Action

Hubspot

Calls-to-action (CTAs) are one of the most important elements of lead generation , and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows. the list goes on. ” Once you have a strategy in mind for which calls-to-action you'll feature on your website, you'll probably start obsessing over their design. Contrast Is Key.

INFOGRAPHIC: Small Business Success with Social Media

Client Bridge

From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed. View Original Article

The Changing Social Business Landscape in 2012: Is Your Business Ready?

WindMill Networking

Cisco sends a 140,000 email blast to LinkedIn executive users. recent explosion in content marketing , including the consumer brand Coca Cola who believe their future is in content PhoneDog sues a former employee for $340,000 – the value of 17,000 Twitter followers The  social media brand ambassador  - a sign of things to come? And that’s my final prediction.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How Marketers Can Capitalize on the Sharing Revolution

Hubspot

A few weeks ago, I saw AOL co-founder Steve Case give an interview on The Colbert Report about his company Revolution, which is investing in people and businesses that disrupt the traditional concept of consumer ownership with a more practical and efficient consumer-sharing model. Well, I think that yes, it is the next big thing (dare I say it is already here?) What Is the Sharing Revolution?

Is Your Blog Doing Okay?

Sazbean

Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site. We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Is your blog doing okay? – Is Your Blog Doing Okay?

The 5 Things You Need to Know about the New Google Search

Biznology

Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. You can look over the whole set of slides, but here are the five things that I highlighted: Google indexes content faster than ever. Google shows search results as searchers type. Google ranks search results based on social activity. Certainly.

Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk

Modern B2B Marketing

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo ,  as a guest blogger. David has more than 15 years of B2B marketing, business development, and sales experience and we are thrilled to welcome him. As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure.  What’s happened here?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors need or want. How do you attract quality prospects to your site? Don’t lie. You won’t get a date.

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7 Conversations That Will Change Your Working Life

Cloud Potential

As you read this, you are seven conversations away from higher revenue - and making The Shift to customer-centricity. Take it from someone who has "been there, done that" - Dan Fylstra, CEO of Frontline Systems, who writes: read more. Marketing strategy

The Changing Social Business Landscape in 2012: Is Your Business Ready?

WindMill Networking

Why Worry, When There Are Safeguards You Can Take Now Social Media for B2B Sales – What’s Your Plan? B2B Sales Public Relations Social Media and the Law Social Media Marketing

3 Steps to a Vince Lombardi Marketing Program

B2B Lead Blog

As you can probably imagine, we're rather passionate about data quality here at ReachForce. When helping our clients we've seen firsthand just how much of a difference a high quality database makes when designing, executing, and even converting prospects from marketing campaigns. And yet many organizations have ignored the problem of

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

E-Quip Blog: Generating Sales Leads

E-Quip

The sales funnel is your firm's life blood. Fail to fill it adequately with sales leads and you'll experience a corresponding drop in revenues. How many leads you need varies by firm, of course. Yet every firm would like do better

Leaping from the Content Ocean – Mad Marketing TV with Doug Kessler (@dougkessler)

Fearless Competitor

Doug Kessler of Velocity Partners appears on Mad Marketing TV with Jeff Ogden of Find New Customers. There’s a reason I’m such a fan of Doug. His insights on content marketing are brilliant. Watch this show! At the very end of the show, if you watch closely, you’ll see “Connect with Find New Customers ”   [link] but it goes by very quick.

What they don’t tell you about online (inbound) marketing

Direct Response Coach

I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. believe every business should make some level of commitment to it. love being able to produce sales leads at a very low cost. love having my [.]. Direct Mail Direct Marketing Email Marketing General Lead Generation Web Marketing

Getting Love From Your Customers on Valentine's Day

SnapApp

The first major consumer holiday of 2012 is just around the corner. Despite continued economic uncertainty, consumers are expected to spend more than they did last year on Valentine's Day. In fact, the average American will spend nearly $200 on the day of love. Flowers are still the go-to gift followed by gift cards, jewelry and electronics. Hold a contest. Reward those who love you  .

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.