Fri.Jun 10, 2011

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User Apathy Ensures Little Privacy Within Facebook

Biznology

Image via CrunchBase. by Frank Reed. One of the things that many incumbents in the political world depend on to stay in office is voter apathy. Once they have gotten themselves in office they are quick to realize that future voter turnout is likely to be lackluster and all they need to do is "hang in there" and not rock the boat. They can get away with most anything and their supporters will still get to the polls in numbers ahead of any new or newly interested voters, thus ensuring their contin

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Measuring The Success Of Your Demand Generation Efforts

Adobe Experience Cloud Blog

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Any leads that aren’t sales-ready are kept with marketing for lead nurturing. As a B2B marketer, you may have a limitless supply of tools and channels to drive leads into the top of your funnel.

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5 Stanley Cup-Worthy Marketing Lessons from the Boston Bruins

Hubspot

I'm a sports fan. A Boston sports fan. A Boston Bruins fan. And while I didn't grow up bleeding black and gold, I most certainly do now. As does everybody in my household. On game days, we are a superstitious bunch. We carefully select the exact tshirt/jersey/socks that we wore the last time the Bruins won. We refrain from eating foods that were eaten during the last loss.

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5 Reasons Why Deleting Your Blog Posts Is Stupid

Hubspot

Steve Rubel is a pretty well known dude. As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog , deleting the hundreds of his blog posts he'd created along the way.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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A Startup's Social Media Starter List

Hubspot

We write a lot about social media best practices -- monitoring, measurement, content sharing -- but for a lot of companies just getting started with social media, this can be overwhelming. Where do you actually start ? Especially if you're a startup with very limited time and budget, what are the top four things you should do with social media in those early stages?

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5 Ways Inbound Marketing Drives B2B Ecommerce

Hubspot

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them.