Marketing Craftmanship

JUNE 6, 2011

Can Journalists Survive the Internet Age? Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong? An new study presented at the 61st Annual International Communications Association Conference , analyzed how the mainstream media reported on Sara Palin’s 2009 Facebook post, which read: “The America I know and love is not one in which my parents or my baby with Down Syndr

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Business Case Studies Curation Validation 109

Convince & Convert

JUNE 6, 2011

There’s a lot of name-calling in social media right now, including Gary Vaynerchuk asserting that “99.5% of social media experts are clowns.&# True, there are people out there (including many “name brand&# social media consultants) that don’t have a lot of business expertise. This often results in companies getting too enthusiastic about social media per se, and not recognizing that social is a means to an end.

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Social Media Media Consulting Paid Search Agency 125

Adobe Experience Cloud Blog

JUNE 6, 2011

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Business buyers are becoming more savvy with social networking and other modern tools, using them to search for product information and exchange that information in peer-focused meeting spaces. Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads.

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Biznology

JUNE 6, 2011

Image via CrunchBase. If you've been paying attention to all the breathless reporting the last few months, you've undoubtedly been hearing about Google's Panda update, where Google has cracked down on content farms and other low-quality content that had been dominating some search results. Because search results change all the time, you might be wondering just what Panda means to you.

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The ROI Guy

JUNE 6, 2011

Social marketing spending is expected to rise dramatically, from the current 6% of total marketing spend, to over 9% by this time next year and tripling to 18% over the next five years, according to the Duke/AMA latest CMO survey. ( [link] ) The poll of 3,778 top marketing executives reveals that the dramatic rise in spending is not being accompanied by a similar rise in the metrics to track performance, especially ROI.

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Hubspot

JUNE 6, 2011

This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. ( If you want to learn how to grow a large and loyal following, be sure to read the first chapter of Michael's new book.). Do you blog? Have you been working hard to build a loyal following for your business, but it's just not happening for you?

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Peer-to-peer Social Media Blogger Paid Search Agency 51

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

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Twitter Enterprise Management Paid Search Agency Work Management 208

Hubspot

JUNE 6, 2011

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies. Over 700 fundraisers attended. In fact, there was so much Twitter chatter during the webinar that the broadcast team wasn't able to answer all questions live.

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Hubspot

JUNE 6, 2011

There's no question about it: social media has made sharing content, links, and information ubiquitous on the web. And thanks to a study released by ShareThis , a popular social media sharing platform, now we know just how ubiquitous. The study, which analyzed the sharing and clicking habits of over 300 million people per month who share links using a ShareThis button on more than a million websites, revealed that sharing now generates approximately 10% percent of all internet traffic in additio

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Hubspot

JUNE 6, 2011

We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? Is it a form of social media? Or is it a hybrid between journalism and something else? "The phrase ‘blogging’ is just semantics," says David Meerman Scott. It basically refers to a platform for someone to create content with passion and build a community around it.

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Hubspot

JUNE 6, 2011

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. You can find Linda on Twitter @getelastic and @roxyyo. Like this post? Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp.

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