SnapApp

FEBRUARY 17, 2012

Mobile marketing is powerful. It reaches customers quickly and inexpensively, with a short enough turnaround time that you can make changes in real time. But it's even more powerful when combined with your other marketing efforts. In fact, the more interwoven your different advertising impressions are, the more effective each will be. Synergy is when multiple elements combine to create something greater than the total of their individual contributions.

SMS 48

SMS Mobile Advertising Television marketing Response Rate 48

SnapApp

FEBRUARY 16, 2012

Imagine a late night of channel surfing. There's nothing worth watching so you stop to check out the latest gadget on the Home Shopping Network (HSN). And, in the right hand corner of your screen you notice that little black squiggly QR code. You've probably seen the codes on print ads and on product packaging, but this technology is a relative newcomer in TV advertising.

Television marketing 48

Television marketing Godaddy Cable Mobile Advertising 48

SnapApp

FEBRUARY 15, 2012

Lewis DVorkin, chief product officer of Forbes Media, recently analyzed a story that became viral success on the company's blog , sharing new insights about the kind of content that is truly "sticky." Forbes has recently implemented a new content strategy - hiring more content creators, producing more text-heavy content, and cutting back on photo gallery link bait on its site.

Loyalty 48

Loyalty Viral Marketing Social Networks Network Marketing 48

SnapApp

FEBRUARY 13, 2012

The first major consumer holiday of 2012 is just around the corner. Despite continued economic uncertainty, consumers are expected to spend more than they did last year on Valentine's Day. In fact, the average American will spend nearly $200 on the day of love. In a recent survey conducted by American Express, nearly half of all respondents plan on celebrating Valentine's Day at their favorite restaurant.

Marketing Mix 48

Marketing Mix Creativity Spending Planning 48