SnapApp

JANUARY 27, 2012

It was inevitable: Facebook has added paid advertisements to its users' news feeds. Not to be confused with Facebook's existing right-hand 'Sponsored Story' module, the new 'Featured Story' model places stories in-line with other news stories in a person's feed. It's not a free-for-all, however. Users will only see Featured Stories from brands they or their friends have 'Liked' on Facebook.

Facebook 48

Facebook Paid Search Agency Ads Clickthrough 48

SnapApp

JANUARY 26, 2012

Google+ has taken the social networking industry by storm. That's because the search giant has developed a clever strategy that forces businesses to maintain a presence on the network. Google execs have made it quite clear that plus-ones and updates on its social media venture will have an impact on search engine results pages (SERPs). On the consumer side, however, Google+ hasn't yet poached mainstream users from Facebook.

Google 48

Google Ideal Customer Profiles Broadcasting SERP 48

SnapApp

JANUARY 24, 2012

If you don't like modern marketing, wait ten minutes. The field seems to change every season. For example, it's probably been less than a year since you got used to marketing on Facebook -- and now you need to figure out how to coordinate Facebook with your mobile campaigns. As with any marketing modality, mastering this new technique requires skill, experience and expertise.

Mobile Marketing 48

Mobile Marketing Planning Facebook Marketing Plans 48

SnapApp

JANUARY 23, 2012

A Facebook sweepstakes can be a fast and effective way to get more Facebook fans. Part One of our Webinar Series:? Proven Strategies to Grow, Engage and Convert Facebook Fans ?goes over exactly what you need to know to run your own sweepstakes.the? right? way. Attendees of "The Right Way to Use Sweepstakes to Get More Facebook Fans" webinar?will learn: How companies small and large have successfully used sweepstakes to get more Facebook fans.

Webinar Metrics 48

Webinar Metrics Facebook Social Media Training 48