SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! We were thrilled to see clients creating so many amazing quizzes and sweepstakes. We couldn't help but look back and share our favorites from the year with you. Best SnapApp Sweepstakes: Magic Beans. The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

SnapApp

DECEMBER 28, 2011

For brands launching a Facebook, G+ , or Twitter presence for the first time, the value of social media can be tough to gauge. Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools.

ROI 48

ROI Tools Marketing Analytics Tools Lead Scoring 48

SnapApp

DECEMBER 20, 2011

The September issue of Advertising Age revealed a stunning social media number. According to ComScore, 16% of Cosmopolitan Magazine's August web traffic came through Facebook. Believe it or not, Cosmo's Facebook traffic even surpassed Google traffic by 4% for this same month. Online and offline, magazines have a reputation for creating compelling content.

Social Media 48

Social Media Media Marketing & Strategy Tips 48

SnapApp

DECEMBER 16, 2011

When it comes to communicating with your customers across social media platforms and driving referral traffic to your site, sharing is the name of the game. Here are a few best practice ideas you can implement right now to amp up your content and increase the likelihood that your prospective customers will share and share alike: 1. Ask!? It probably sounds like a no-brainer, but re-framing your old ideas about calls to action (from the old "direct sell" approach to a new era of inviting customer

Effectiveness 48

Effectiveness Content Viral Marketing Social Media 48

SnapApp

DECEMBER 13, 2011

Last Thursday, Twitter announced plans to release a new design for their site, allowing for a more streamlined experience. Each Twitter profile now has four tabs: Home, Connect, Discover and ?Me, designed to help users discover hashtags and tweets that they might find relevant. Probably the most important impact is the new branded Twitter page. On the heels of the Google+ Business Pages, brands have special distinguishing features that set them apart from standard Twitter profiles.

Twitter 48

Twitter Brand Identity Branding Planning 48

SnapApp

DECEMBER 12, 2011

The Facebook ticker streams a live feed of friends? activities - including interactions with a Fan page or application - in the right-hand column of every user?s News Feed page. For example, you may have noticed that you can now see what music your friends are listening to in real time. You owe thanks to the Spotify-Facebook integration for these ticker streams.

Facebook 48

Facebook Paid Search Agency Interactive Marketing Network Marketing 48

SnapApp

DECEMBER 8, 2011

Feeling the pressure to create interactive and unique experiences for your audience online? By moving people from passively consuming site content to actively engaging in a rich experience, you encourage them to spend more time on your site.?And the longer they are on your site, the more likely they are to buy, subscribe, and share their information.

Ads 48

Ads Pricing Price Profiling 48