SnapApp

OCTOBER 19, 2011

Yesterday, Google made secure (https) search the default for all logged-in users, which means that no referral query data is passed when those users click through to sites in the search results. If you are a marketer that uses a web analytics tool like Omniture, Google Analytics, or Webtrends to track your organic search keywords, you have historically benefited from the fact that Google and other search engines pass the user's search query through to your site.

Keywords 48

Keywords Google Marketing Analytics Tools Stats 48

SnapApp

OCTOBER 7, 2011

Yesterday, we added two great new features to SnapApp that have been frequently requested by our customers. A new type of quiz called a Score Range quiz , where each answer choice is assigned a numerical score, and the result is determined based on sum of the user's points. You can use this type of quiz with right and wrong answers and use Pass/Fail, grades or levels as results.

Allocation 48

Allocation Features Ads Display 48

SnapApp

OCTOBER 6, 2011

I was stunned when reading the September issue of Advertising Age - stunned because for the first time in a LONG time, I was actually reading the print version - but also because of a metric I read in the article, " What's the most social of all media? " Cosmopolitan Magazine effectively refers 16% of their overall web traffic from their Facebook page!

Traffic 48

Traffic Facebook Google Comparison 48

SnapApp

OCTOBER 6, 2011

If you ever get the chance to hear Jason Dorsey speak on the topic of Generational Marketing - make sure you go! B2B and B2C marketers/businesses and humans alike will benefit from and relate to his insight about generational differences in communication and self-perception. Oh yeah, you'll laugh a few times, too. SnapApp caught up with him this morning at the eDialogue Aspire 2011 event where we learned that Generation Y accounts for $214 billion dollars in consumer spending.

CAN-SPAM 48

CAN-SPAM Loyalty Facebook Order 48