| | | Smashmouth Marketing | | | | 11 articles |
| Page 1 of 1 | Previous | Next | | | SMASHMOUTH MARKETING JANUARY 25, 2011 28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Cost per lead is a narrow look at the success of a program. Autodialers? | | | | | |
| SMASHMOUTH MARKETING APRIL 21, 2011  The ROI of Conference Calls vs. Face to Face Meetings Ever wonder if your enterprise sales team should be on the road heading to an introductory first meeting with a prospect? was recently in the UK for business and saw sales reps investing a half day or more traveling for 30-60 minute meetings. Do the results differ if they were to have taken those introductory meetings by phone? Many would say yes, but the data begs to differ. | SMASHMOUTH MARKETING FEBRUARY 17, 2011 Demand Gen Freestyle Takeaways from Focus.com Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Focus.com makes the world's best business expertise available to everyone, and they often run roundtable discussions several times a week. Craig Rosenberg hosted the Demand Gen centered discussion, with a panel of Adam Needles of Left Brain Marketing , Cody Young of Reach Force , and Tom Searce of Searce Market Development and myself. It was a great discussion. We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working. | SMASHMOUTH MARKETING MARCH 1, 2011 Inside Sales Managers: 4 Ways to Motivate Your Team You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better. Whether it's mentoring someone to take over your role when you ascend the corporate ladder, or taking a rep with just enough potential under your wing, ultimately, the job of a manager is to improve his or her team. The Sales Manager is always looking for better performance from a team, and in order to get that, you've got to give a little. Believe me, it works! | SMASHMOUTH MARKETING MARCH 28, 2011 Sales & Marketing Leadership Conference I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. The event features keynotes from John Grosshans of SAP Americas and Justin Shriber of Oracle (the latter will be reprising his presentation from the recent Sales 2.0 Conference, which sparked a debate a pretty good debate about the future of predictive analytics and CRM.). There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen. | | | | | | | |
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SMASHMOUTH MARKETING | THURSDAY, MARCH 10, 2011 Lead Gen Scripts: They Have to Go
There are a lot of great sources for telemarketing and teleprospecting calling tips out there, and just several weeks ago we brought you some great outbound calling tips from the best BDR's our management team has ever worked with. That being said, there are some bad tips out there that need to be put to rest. They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads. Top of the list: Stick to the script - There was a time when it was imperative that you stick to your prospecting script. They can read through a script all day long. MORE >> -
SMASHMOUTH MARKETING | MONDAY, MAY 2, 2011 LinkedIn Lead Gen Tip: When a Face Makes the Difference
Guest Post from Gareth Morfill, Inside Sales Blackbelt at Green Leads. If you were talking to a prospect face to face, do you think that would make you pitch any differently? More confidently? We feel that it absolutely does. The simple act of having a real person to look at while you are having the conversation makes the building of rapport much easier. If they have a photo in their LinkedIn profile, look at it. You may even be able to click on it and enlarge it. Science backs this up. And although the response to a picture is less than to a live face, there may be an impact. Smile! MORE >> -
SMASHMOUTH MARKETING | THURSDAY, MARCH 31, 2011 Quality Leads Produce Better Pipeline: SiriusDecisions 2011 Summit
Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort. This event is considered the premiere B2B Sales and Marketing event of the year and if you are into Sales, Marketing, Demand Gen, and any discipline that surrounds it, this is the event to attend. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect. Come to the Summit and find out what the experts think about the topic. MORE >> -
SMASHMOUTH MARKETING | FRIDAY, JUNE 3, 2011 Sales and Marketing Tips from Barack Obama in Ireland
As part of Green Lead's recent acquisition of Target 250, a portion of our European team is based in Ireland. Linda and I are here this week working with the team on transition issues, and while heading out for dinner last night we walked by the Bank of Ireland in the center of Dublin, where President Barack Obama's gave a speech just a few weeks ago. When it comes to sales and marketing tips, the President is loaded with examples. Here are but a few: Brand - Obama has a solid understanding of Branding. Every word, action and event is organized with a consistent brand of quality and authority. MORE >> -
SMASHMOUTH MARKETING | THURSDAY, MAY 26, 2011 FAQ: What does the Green Leads acquisition of Target 250 mean to you?
As many of you are aware, Green Leads has announced the acquisition of Target 250. What does this mean to you? Read on for answers: What was the acquisition about? Green Leads has grown by a factor of 2X each year for four years running. In a bad economy, that's a feat. We looked at 2011 and realized that one way we could grow by 2X again was to do it through acquisition -- but only with the right partner. Expanding our service in the EMEA markets as well as growing our business in North America were priorities. So we got both European expansion and North American growth in one package. MORE >>
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